Chapter 541 Discrediting

In the era of Internet +, many people with ideas - including ordinary people who were originally unknown, and some who were already well-known, are very aware of the gold content of "famousness", because "famousness" can have There are many ways to realize.

So they use all kinds of means to create various topics, just to attract the public's attention to themselves.

After some operations, many ordinary people have successfully become "Internet celebrities". Afterwards, some of them have successfully become wealthy women, and many have opened online stores and become shopkeepers. It is said that the most successful ones, An eight-figure income a year.

There are also some, no matter whether they have positive or negative popularity, relying on their "famous" skin, they can get money faster.

For example, the "Guo Moumou" who easily knocked down a century-old store with his own strength, can get an income that most people can't earn in a year after being with others.

As for those who are already somewhat well-known, there are all kinds of gossip, all kinds of binding, all kinds of following, and all kinds of imitations. The position has progressed to the point where he can gain international reputation.

Amidst the one-sided laughter of netizens, the person who was ridiculed has already received various endorsements and received soft hands.

What happened in front of him made Feng Yiping feel that he had spent so many years in vain.

It turned out that the methods he saw later were the leftovers of the current people. It turns out that there are many people now who have realized the importance of "famousness" and have long been able to "bundle".

In the provincial capital, Feng Yuxuan had a particularly bad temper today. No one dared to enter the office. She refused to answer the phone when it was ringing. She slammed a newspaper on the table, "Fart!"

On the ground, there were several newspapers scattered about.

In the capital, there is a strong sense of resentment in the company today. In the tea room, many employees are discussing with righteous indignation.

Jin Ling handed a large stack of newspapers to Feng Yiping's desk, "Let's take a look."

Feng Yiping flipped through the pages, and he knew what was going on just by looking at the headline, "Fortunately, my parents are in the village and don't see so many newspapers. Otherwise, with their temperament, especially my mother, I'm afraid they'd have to scold mother."

"Are you not angry at all?" Jin Ling was puzzled, and she was quite angry when she saw it.

"Angry? That's not in their favor!"

The thing is very simple. After more and more newspapers reported Feng Yiping's book and accumulated a high reputation for the blue ocean strategy, many critical and contradictory articles appeared in some newspapers.

To put it bluntly, those who are unwilling to be lonely are determined to seize this current hot topic and stir up their own popularity.

The first thing to fire was a newspaper in the south, which published an article by an "expert" surnamed Wu, with an attractive title, "Is it a management monograph or a management novel?"

The article said that the path that Chinese enterprises have traveled in these years has proved one thing, that is, for most enterprises, the establishment of competitiveness and advantages in the industry is the right path for Chinese enterprises.

The strategy of trying to find a field without confrontational competition may be suitable for some "geniuses" who "became famous at a young age" without knowing what happened, but for most companies, avoiding competition in the industry is undoubtedly suicide. "China has not been able to establish a competitive advantage, can you believe that it can swim in the "blue ocean"?

The author of this monograph is said to have written a novel before, and when he wrote the "strategy" of the blue ocean, he may have also written it according to the novel. Therefore, his so-called "strategy" still stays in the dream of a literary management writer. It is quite similar to looking for peerless martial arts secrets in martial arts novels.

But corporate strategy and management are not surreal. Assuming that our company asks Mr. Feng for advice, his biggest conclusion may be: "You should stop doing this business and find someone who has no competitors and can create new ideas." Let’s do it in high-value, high-profit industries.”

Enterprises don't want to compete and want to find blue oceans, just like those people who want to find a job with "high position, low responsibility, more money, less work, and closer to home", which is unrealistic.

The reason why "Blue Ocean Strategy" is so popular is that it does not reflect the enterprising spirit of enterprise, but the inert thinking of speculation. It seems that the simplification and popularization of corporate strategy has become the righteous request of managers, but I What I want to say is that these people should be ashamed of their ignorance.

As for the author, I don't want to say anything, forget it, he is still a child who can't tell the difference between fiction and reality, it's better not to tell him such cruel facts as there is no Santa Claus in the world!

... ... ...

The other, surnamed Ma, has a bigger background in his self-report. He has studied abroad for many years. He is now the editor-in-chief of a journal and a visiting professor at several universities in China—not including Tsinghua University, and several research institutes with seemingly high names. researcher.

He also published an article in the newspaper entitled "Wine or Poison?"

This title makes people even more curious!

Feng Yiping read it, and was very eager to read those articles in Moments later.

"I came in with a book that has not yet been published in Chinese. It has attracted attention from all walks of life and has been regarded as the corporate bible by many people. I signed it here. I also spent some time and read it roughly. After reading it, I was very disappointed. Really. In response to the saying, under the great name, it is actually hard to live up to it, "

Next, he mainly discussed three points: meager profit is the essence of business, and high profit is only an isolated phenomenon; within a given period of time, there will never be an infinite blue ocean, which only belongs to a few enterprises; blue ocean strategy is strategic opportunism, It's a cowardly act.

From this, he came to the conclusion that the main idea of ​​the blue ocean strategy seems to be a rare bottle of wine, but in fact, it is blindly poisonous. If it is really widely implemented, it will cause endless harm to Chinese enterprises.

Feng Yiping smiled and pointed at the newspaper and said, "Such an evaluation really respects me. I originally thought that with my small body, it would be quite difficult to do something that would cause endless harm."

Those who are unwilling to be lonely are not only these "experts" or "scholars" who are famous but have doubtful identities, there are really too many people who want to step on Feng Yiping and increase their popularity.

A success expert who just moved to the mainland is the same as the Internet celebrity Ye Liangchen, who must call himself "Mr. Cheng An". Master Cheng wrote an article saying, "Blue ocean strategy is essentially evasion. Still doing business, success is actually very simple, relying on strong motivation, sufficient reasons and firm beliefs, the power of the spirit is infinite.

Welcome to discuss the science of success with me. I will unreservedly impart my own successful experience to you. In just five days, you will be able to equip you with all the qualities a successful person should possess. "

Your sister, you almost didn't write your contact information on the back.

Another one, Master Qu, who claims to be "a master of Confucianism, Buddhism and Taoism", "Master of the Application of Chinese Studies", "Doctoral Supervisor of American National University", and "Visiting Professor of Tsinghua University", may be afraid that people nowadays cannot understand classical Chinese. So he didn't show off his Chinese knowledge.

In the newspaper, it is written in vernacular, saying in a simple way, "This and that strategy, this and that method are all superfluous, how to be a person, how to be a successful person, how to do things, how to do a successful thing, thousands of years. Before, our ancestors clearly pointed it out long ago, which is what I have always advocated, that is, 'man follows the earth, the earth follows the sky, the sky follows the Tao, and the Tao follows nature,'"

Seeing this, Feng Yiping couldn't help but spit out the water from his mouth. Is this a magic horse or a magic horse?

If it is said that what the first two people said is still a little fallacious, are the latter two definitely not a joke sent by a monkey? One seems to have supernatural powers, and the other, like a small stool on the street, can tell people's fortunes!

Seeing his appearance, Jin Ling said sincerely, "You have such a big heart."

When the mood was a little gloomy, Feng Yiping habitually took advantage of hooligans to make himself happier, and glanced at Jin Ling's chest, "Of course, tolerance is great!"

Anyway, Jin Ling didn't understand the meaning of Feng Yiping's words, so he said that hooligans are not scary, only that hooligans are educated!

"Then just follow them?"

"Let them dance around for a while. I am now internationally renowned, well-known, young and promising, and I have a lot of words, but the ones omitted here are experts! Wouldn't it be too flattering to argue with them one by one? ? When the time is right, put them all together!"

Feng Yiping said these words with a smile all the time, and after he finished speaking, he felt quite good about himself, "Oh, did you find out, Miss Jin, I can lift weights like light ones now, amazing!"

Looking at his appearance, Jin Ling really admired him at first, but after hearing his boast, those feelings disappeared immediately, and he didn't even bother to give it away, and shook his head resentfully.

At the same time, the provincial capital, the provincial business headquarters, the soon-to-retire chairman, after reading the books collected by the secretary, these days reporting on Feng Yiping's books, and those newspapers about his company, took off his reading glasses and sighed heavily .

He carefully looked at some data in the computer again, as if he had made up his mind, he pressed the intercom on the table, "Let Vice President Wang come here."