Chapter 464 Are You Mr. Feng?

"Hello, Mr. Hamilton, I'm Bao Zhuoyuan, and I have some good news for you. After many communications with the author, he also tends to publish the book Blue Ocean Strategy through your company. Please contact the author as soon as possible to discuss specific matters."

"Mr. Bao, thank you very much for your help, thank you very much! I will discuss it with the company immediately, and I will contact Mr. Feng Yiping tomorrow at the latest." Hamilton held the phone in both hands and stood up as he spoke.

"I'm sorry my dear. I have to make some adjustments tonight's schedule. I have to go to Anderson's house. Don't be angry. You know, this is definitely my chance for promotion," Hamilton said happily. Anderson is his the superior.

That night, not long after Hamilton arrived at Anderson's house, Anderson took him to find Wilson, the vice president of the publishing house. The three of them held the foreword and three chapters that Hamilton had sorted out, and discussed urgently for more than an hour. Finally, they came up with a general plan. Come.

The magazine is finally on the right track step by step, and more and more calls and letters are received every day to contact the author of Blue Ocean Strategy. There are many internationally renowned large companies and top publishing houses. Everyone is a little annoyed, and this Hamilton , is the most persistent of them all.

Bao Zhuoyuan thought over and over again, and persuaded Feng Yiping not to serialize in the magazine, but to consider publishing directly, and as long as his fame rose, there would be more opportunities to promote cutting-edge magazines, and it would be more effective. At the seminar——according to the current response, as long as the book is published, such a situation will definitely occur. By the way, it will be more effective than sending out 10,000 copies.

Feng Yiping thinks it's okay. This book was published at the beginning of 2005, and it is now being prepared to be published in the second half of this year. The time is very easy, and it will not cause any unnecessary disputes.

As for the choice of Harvard Business School Press, one of the reasons is that Harvard Business School has a unique and strict editing process in the field of commercial book publishing for the published business books. Just as the academic papers of the journal will be reviewed by experts anonymously, they will also invite peers and industry experts to review the manuscript. Therefore, as long as it agrees to publish, it represents the publisher's recognition and endorsement of copyright.

Speaking of it, Harvard Business School Press is also an inspirational counterattack story.

The publishing house of Harvard University should be Harvard University Press, which was established in the 1920s. However, it produces neither journals nor teaching materials, but only academic books, so although the brand is good, the benefits are very poor.

The Harvard Business School Publishing House, established in the 1990s and affiliated with Harvard Business School, is the younger brother of the standard, but it has developed rapidly. Its publishing income has reached nearly 100 million U.S. dollars, and its gross profit rate is usually above 50%. The income of the publishing house accounts for more than one-third of the annual income of Harvard Business School.

It is reasonable to have such good benefits. Because of its strict requirements on manuscripts, it generally does not publish more than 50 business books every year, but its sales and distribution are very strong.

For example, it will provide readers who have subscribed to the two authoritative publications "Harvard Business Review" and "Harvard Newsletter", which are the target customers of Feng Yiping's "Frontier" magazine - the most influential and business-minded people in the world. In addition, it also has cooperative relationships with major book retailers, and it is also a matter of worry and effort to entrust it to publish.

At nine o'clock in the morning of the next day, Feng Yiping, who just had no class in the morning, received a call from Hamilton at the company. At this time, the time in Boston should be nine o'clock in the evening. In other words, as long as it is a profitable business, Americans are really dedicated. , fully considered Feng Yiping's work and rest time, and did not call when he and the others were at work or when Feng Yiping was resting.

Feng Yiping was not surprised when he received the call from Hamilton. Bao Zhuoyuan had told him earlier that he didn't say anything in detail in the distorted overseas call. After confirming Feng Yiping's preference, Hamilton said that he would take the The fastest flight arrived to meet BJ and Feng Yiping.

Hamilton didn't go directly to BJ, he wanted to visit Bao Zhuoyuan before meeting Feng Yiping.

Bao Zhuoyuan was very happy to accept him, and he also hoped to have such an opportunity to show his publishing house in front of these top peers.

"Thank you very much, Mr. Bao. The journals published by your company are of high quality. We hope to have the opportunity to cooperate with you in the near future. In addition, I would like to thank you for recommending our publishing house in front of Mr. Feng Yiping. In Bao Zhuoyuan's office, Hamilton and two colleagues, a man and a woman, solemnly expressed their thanks to him face to face.

"Hehe, you're welcome. The serialized chapters have helped our publishing house through the fragile initial period. Now, I also hope that Mr. Feng can publish his monograph alone, and Harvard Business School Press is undoubtedly the best. choice." Bao Zhuoyuan said with a smile.

"Considering the possible adverse impact on the publication of your journal due to the no longer being serialized, our company has decided to recommend your journal to our subscribers for free in the next two issues of "Harvard Business Review." Everyone will do it.

Bao Zhuoyuan didn't discuss the recommended method with them, "Of course we welcome it, but I want to make a statement first. The author, Mr. Feng, is also the chairman of our publishing house,"

"Oh?" Hamilton was stunned for a moment. They thought that the author would be a close friend of the editor-in-chief of "Frontiers", but they didn't expect such a relationship. However, he immediately realized that the agreement with the author had not been finalized yet. , this is better to sell, "No problem, we will still recommend it, and thank Mr. Bao and Mr. Feng for their trust in our publishing house,"

He looked at the busy office area outside, "I am more and more interested in Mr. Feng now."

Bao Zhuoyuan said with a smile, "Don't worry, Mr. Feng will definitely surprise you when we meet."

Sure enough, the next day, Jin Ling greeted the three staff members of his alma mater and Bao Zhuoyuan who accompanied him downstairs. When they got to the conference room, the three foreigners saw a young boy with the appearance of an intern sitting in the main room with a carefree face. Next to him was a scholarly middle-aged man in his forties, wearing gold-rimmed glasses and a briefcase beside him. He immediately regarded Lawyer Ye from the company as the author Feng Yiping. As for the young man, It should be the junior brought by Mr. Feng.

Before Jin Ling opened his mouth to introduce, Hamilton stretched out his hand to Lawyer Ye, "Hi, Mr. Feng, nice to meet you!"

Lawyer Ye doesn't understand English very well, but he can understand these two sentences. He understands that this is an oolong, so he holds his hand with a smile and says in Mandarin, "Hello, my name is Ye, and I am Mr. Feng's lawyer,"

Feng Yiping next to him stood up, smiled and stretched out his hand, "Hi Mr. Hamilton, I'm Feng Yiping, we talked on the phone two days ago,"

Hamilton didn't have time to feel embarrassed now, he held Feng Yiping's hand in a daze, but turned his eyes to Jin Ling.

Jin Ling smiled and nodded, "Yes, he is Feng Yiping,"

Hamilton sat down and drank a large glass of water, "I'm sorry Mr. Feng, please forgive my abruptness just now, I'm sorry, but I still want to confirm that you are still a student now?" he asked uncertainly.

"That's right, I'm in the first year of college," Feng Yiping was slightly satisfied with the astonished expressions of the three foreigners.

"Although it's impolite to ask like this, I still want to prove that this "Blue Ocean Strategy" is really your personal work?"

"It's okay, I understand your doubts, but there is no doubt that she is my work," Feng Yiping replied with a smile.

"This is really, a very surprising thing! I'm sorry, I'm not questioning your professional ability, I mean, you are too young," Hamilton is still a little incoherent, and it can be seen from his mouth. The two colleagues were not much better, and at this time they were also saying, "oh, my god!"

"It's not too surprising, isn't it? Didn't a dropout from your school founded Microsoft at the age of 20?" Feng Yiping put himself and that Mr. Bill together immodestly. .