Chapter 609: Big Toys!

The streets of New York seem to have changed overnight.

When the people who get up early to go to work are walking on the road, they suddenly find that there are many poster advertisements on the roadside and streets.

Saying they are advertisements is not the case.

Because there are only various characters of Transformers, such as Megatron, Decepticon, Bumblebee, Starscream and so on.

What Americans like most are mechanical products, which are things related to future technology.

Therefore, the Transformers in the previous life were produced in Japan, but they flourished in the United States.

This life is similar, the ratings of the "Transformers" cartoon and the best-selling comic books are both top-notch in the United States.

Especially cartoons, which completely suppressed any opponents in the same time period. The children in the United States kept their mouths open all day long because of the characters in "Transformers", and because of this, they were divided into two factions. There are people who like Autobots and Decepticons .

The toy merchants in the United States were the first to smell business opportunities. The first to call Kirin Culture was a group of toy merchants, asking if they could get the production authorization of Transformers toys.

When they learned that Kirin Culture did not plan to authorize externally and had already started producing toys, they placed an order immediately.

Of the more than 10 million Transformers toys of various categories produced by Kirin Toys, one-third of them are for toy merchants in the United States.

This batch of toys, which have been produced for 3 months, is worth more than 500 million U.S. dollars. The American toy dealer has ordered goods worth nearly 200 million U.S. dollars. One can imagine the vastness of the U.S. market.

It's no wonder that companies in any industry are focusing on the US market.

Even until 2020, the United States is still the country with the most powerful consumption power in the world!

It's not that Huaguo is not up to date, but that most Huaguo people are used to spending every penny they have, even after the economy has developed.

But the Americans are different. Those who spend five cents on a penny, even if they have no money, they have to spend happily. This obviously forms a strong advanced consumption.

Yin Juncai didn't care how they spent the money, as long as he could receive the payment anyway.

The print advertisement was the first to come out, followed by newspaper advertisements, whether it was the "New York Times", "Los Angeles Daily", or "Washington Post", all of them published a full half or one page of the Automobile People in a conspicuous position. photo.

The next step is the TV media. The important TV stations of the three major TV news networks in the United States have broadcast Transformers toy advertisements.

Although the level of production is not as fine as 40 years later, even a little crude, but in the eyes of children of this era, it is already amazing enough.

"Dad! Transformers toys are out! I want to buy one!"

"Husband, my son said that he wants an Optimus Prime Transformers toy, you can buy it for him after get off work!"

"General manager... yes, what? I'm going to buy a toy? What kind of toy? Transformers toy? The bigger the better?... I see, I'll go out and have a look!"

"John, hurry up! Tom's Toys Store on Brooklyn Avenue has already displayed Transformers toys, go and see them quickly!"

"Oh my gosh! Why is there such a big Megatron? This must be 100 cm? It's great! Boss, can I touch it?"

"Haha, I finally found it, Boss, give me this shiny golden Megatron!...What? The price is $6,000? Why don't you grab it?...No, no, buddy, I don't want it, just Nag, nag, don't rush, I came first...Boss, swipe your card!"

"..."

Whether it is New York or Los Angeles, Chicago or San Francisco, Transformers have been acquired by countless families under the strong advertising effect.

The spending power of Americans is indeed jaw-dropping.

After two days, the Transformers toys shipped to the United States were almost sold out. The first to be asked to restock were the 100-500 dollar toys, followed by those limited editions, and lastly the cheap ones. plastic toys.

This has something to do with the release of the long-suppressed enthusiasm of Transformers fans in the United States, and it is also related to the foreshadowing of the advertisement.

Maybe after a period of time, after people calm down, the sales will drop a lot, but at least for now, Transformers are flooding every family with conditions. When children go out to play, they are proud to hold Transformers toys.

Americans are also vain.

Especially children, seeing the little friends playing in the park and amusement park, all holding big, cool and fun Transformers toys, of course they will be envious, and then they will go home and tell their parents.

The result of this is mostly that the parents bought Transformers toys for their sons more or less, expensive or cheap, and watched them happily join their friends and play happily.

Such a lively scene is not only in the United States, but also in the remaining 9 countries including Britain, France, West Germany, Japan, and Italy.

Although these countries are not as crazy as the United States, they are all the most developed and richest countries in the world, and they are naturally the most willing to give up children's toys.

When their inventory fell below one-third or even lower within three days, a series of calls for replenishment orders directly hit the customer service of Qilin Toys Company.

Kirin Toys naturally has stock.

In the one month since the beginning of formulating the advertising strategy, Le Yiling asked them to work in two shifts a day conservatively, and has produced toys worth 300 million US dollars.

Seeing that the situation is so good, Le Yiling hastily distributed all the toys to various dealers, and urgently announced that three shifts will be produced to assemble Transformers toys.

Regarding the matter of overtime, it must be the most disliked thing in the era of big pot meals.

But at a time when Xiangjiang's economy is booming and most of the Qilin Toy Factory is poor men and women from the mainland, it is very encouraging.

The more overtime you work, the more overtime pay you will get.

If the salary is higher, they can provide a better life for the children and the elderly in the family. This is the purpose of their coming to Xiangjiang!

As for whether they are worried about whether the capitalist Yin Jun will keep his promise, that is simply not a problem.

In Tianshuiwei, especially in the eyes of the hundreds of thousands of people from the mainland, Yin Jun is even greater than the governor.

This young man, also from the mainland, not only actively helped solve their employment and survival problems, but everyone has already known through practice that as long as they can enter Yin Jun's company, the benefits are better than those of ordinary factory companies. are much higher.

Yin Jun is also famous for his words and deeds, and he has never heard of any arrears or deduction of remuneration.

The workers in the toy factory have heard from the workers in the printing factory that the salary of the night shift is 1.5 times that of the morning shift and the middle shift. That is to say, if they can work the night shift ten days a month, they can earn at least 600 yuan. income.

600 yuan!

Enough to feed a family for a month!

It is equivalent to gaining it for nothing, why not make them ecstatic when they are working hard for their family?

So, within a few hours of Le Yiling announcing the three-shift system, in order to compete for the places for the evening shift, a group of workers who were normally kind and honest quarreled and almost got into a fight.

Hearing this news, Le Yiling couldn't laugh or cry, and quickly canceled the "voluntary registration" method, announcing that everyone would come to work the evening shift in rotation, thus suppressing the matter.

For this reason, Le Yiling also called Yin Jun specifically to talk about it.

"Ah Jun, it seems that the pressure of survival can really create miracles! Look at these people from the mainland, and look at the lazy Xiangjiang people, I think you are really far-sighted! It seems , we can hire more workers from the Mainland in the future!"

Sister Le's attitude has changed greatly compared to her original attitude.

At the beginning, she felt that people from the mainland were clumsy and unable to do things well. Yin Jun took care of her fellow villagers like this, and she was really making fun of the company.

She made up her mind that as long as there is something inappropriate, she will fire these workers and replace them with local workers from Xiangjiang.

However, whether it is the workers of the Kylin Printing Factory, the workers of the Kylin Toy Factory, or even the workers of the Kylin Construction Company who just came in, they all impress Le Yiling with hard work, hard work, honesty, and no cheating. , willing to work overtime... and other good impressions, this naturally made her have a good impression.

Le Yiling is a very realistic manager.

As long as it can bring benefits to the company, it is a good employee.

Therefore, in her heart, there is no difference between the workers in the mainland and Xiangjiang. On the contrary, she values ​​this group of honest and hardworking workers in the mainland more.

In addition to listening to Le Yiling talk about the enthusiasm of the workers, Yin Jun took advantage of the opportunity to raise an idea on the phone.

"Sister, you see that the current momentum is so good, it seems that our advertisement is still useful." Yin Jun said, "But the advertisement, if you don't use it, its effect will be weakened a lot. See if you can add another A fee, and then more advertising, so that we can sell more Transformers toys."

"Do you want to add more?" Le Yiling frowned, "I have already spent 100 million U.S. dollars, and next month there will be another 50 million U.S. dollars. Isn't it enough? Besides, this is only 10 countries. In the future, we will at least To enter 30 developed countries, these advertising costs add up to be very expensive, no matter how much it costs 500 million US dollars a year! On average, it costs 200 million Hong Kong dollars a month, you really don’t care about your own money!"

"You can't say that." Yin Jun said, "Didn't Nike and Coca-Cola spend a lot of advertising money to establish their current status? Transformers toys are only now on the market, and there is no stable foundation yet. It is entirely appropriate for us to add some. At most, we will wait until it stabilizes, and then gradually reduce it. Do you think it will work?

Sister, look, in just two days, more than 300 million US dollars worth of toys were sold, and our net profit is also 300 million US dollars! Don't you want to take advantage of this craze to sell more and earn more? Even if we spend a little more money, we make more money, so it's worth it! "

When Le Yiling heard what Yin Jun said, combined with the explosive momentum, her heart moved slightly.

"Okay, I'll see the situation." Le Yiling said, "But let me say first, whether to add more or not, I will have a plan in the end, you are not allowed to harass me again!"

"OK!"

Yin Jun readily agreed.

Originally, the specific implementation of these matters was handled by Le Yiling. He didn't like to interfere, and he didn't have the ability to interfere.

It is enough to offer opinions and act as a staff member.