Chapter 1267 Kirin Western Restaurant
In Huajing in November, there is already a strong sense of autumn.
The maple leaves in Xiangshan are in full bloom at this time, and many romantic couples like to hold hands and go shopping.
Nowadays, transportation is not as developed as in later generations, nor is there as much prosperity, but people's hearts are more easily satisfied than in later generations.
Usually if they spend a day on one thing, they will feel happy and fulfilled.
Even if future generations are so developed, so rich and abundant, people will not feel satisfied in their hearts, only various desires will fill their hearts.
However, you can't say that there is no such glitz and luxury now, it's just that few people can enjoy it.
For example, the newly opened "Kilin Western Restaurant" at the intersection of Dong'anmen Street in Huajing is the most lively and popular place in Beijing recently.
The reason why there are no foreign names like "Bruno", "Capri" or "Maria" is that Yin Jun feels that the name "Qilin" should be emphasized at all times, so that the mainland people will continue to be familiar with it until it becomes theirs. part of life.
This is the best brand promotion.
Just like Taobao and Alipay in the future, when it appears in your life at any time, no one needs to say that the name Alibaba will be engraved in your heart.
Although the name of Qilin Western Restaurant is not Western-style, its architecture is very Western-style.
As long as anyone passing by sees it, they will feel a sense of experience.
It was originally entrusted to designers from Xiangjiang to design it, but they gave many plans, and Yin Jun was not very satisfied.
In the end, he gave a basic design plan, which was to set back 30 meters from the road and surround the entire western restaurant with a garden. Then the first and second floors were all made into large floor-to-ceiling windows, so that you could see the road outside in the distance. Go to the moat not far away and see the repaired outer garden, outdoor cafe and Western dining table.
Chinese people are actually relatively reserved. Wei Xiaofan and Niu Saner both felt a little awkward when this kind of open design was first made.
The garden outside and the open-air cafe are nothing special. They look very poetic and emotional.
But isn’t the interior of the restaurant, which can be viewed from almost 360 degrees, too exposed?
Think about it, eating or talking can be seen by people passing by outside.
Although it is impossible to see it too clearly, it is still visible, right?
How embarrassing is this?
But because this was a plan designed by Yin Jun, no one said anything, but they were not very optimistic about the prospects of Qilin Western Restaurant.
However, when Qilin Western Restaurant started its trial operation in early October, the results were completely unexpected!
From the first day of its opening, Qilin Western Restaurant has been always full whether it is lunch at noon, afternoon tea in the afternoon, or dinner in the evening.
Of course, in the beginning it was all foreigners who came to dine.
Most of them are staff from embassies and consulates, as well as staff from multinational companies in Beijing.
They all came to dine with their families, and they already had to wait for a table in just two days.
Qilin Western Restaurant had to set up more than a dozen tables in the open space in the garden at the entrance, with various fruits and snacks on them, and asked them to wait in line.
Good guy.
People passing by just looked at a large group of blond foreigners and Japanese and Koreans wearing Western suits, sitting in twos and threes at the door, chatting and laughing.
Then I looked at the foreigners sitting and eating in the brightly lit Western restaurant. I was really shocked when I saw the pairs of foreigners wearing gorgeous clothes dining in the open-air seats outside.
To be honest, ordinary people in this era rarely see so many foreigners appearing at the same time.
And this Qilin Western Restaurant can actually make foreigners line up, which is really awesome!
Even Wei Xiaofan was confused.
He asked some foreign businessmen he knew why they liked eating here so much.
The answers turned out to be varied.
"Because this place is very fashionable. I have never seen such a fashionable restaurant in the United States. The atmosphere is great!"
"Outside the ancient Forbidden City in Huajing, there is such an avant-garde Western restaurant. When I sit here to eat, I really feel like a blend of modernity and ancient times. This feeling is amazing."
“The taste here is very good, much more authentic than other Western restaurants. Italian food is the best!”
"Beer is the best! This is our beer in Germany! We order more than a dozen glasses every time, and we don't want to go home until we finish it!"
"The garden booth here is very atmospheric, don't you think? Looking at the surrounding scenery, I feel very good!"
"The quality of their waiters is very high, and they all serve a very standard Western restaurant service model. This makes me enjoy it very much and I am willing to come here to eat. My wife does too."
"..."
Anyway, there is nothing bad to say.
Well, that's right. If you feel bad about it, you won't come here.
Wei Xiaofan listened thoughtfully, and couldn't help but admire Yin Jun in his heart. This little brother really knows everything!
Any Western restaurant decorated in any way can be so in line with the mentality of foreigners. Who else can do it except Yin Jun?
Since the business of Qilin Western Restaurant is very good, Wei Xiaofan doesn't need to ask too much, as long as it can make money and gain reputation.
He still left the specific matters to Zhao Sheng to handle.
Zhao Sheng doesn't participate much in the purchase of antiques now. He leaves all these to the people below.
As Niu Saner's energy is almost entirely focused on the Kirin instant noodle factory, the rest of the affairs will naturally be handed over to others, and Zhao Sheng is the most suitable candidate.
First of all, he has been working with Niu Saner for several years and is familiar with everything.
Secondly, Wei Xiaofan was very satisfied with Zhao Sheng and felt that this guy's elf energy was stronger than Niu San'er, so he was the most suitable person to do this job of welcoming guests.
Therefore, Zhao Sheng was following the decoration and design of Qilin Western Restaurant from the very beginning. He was also the one who took the lead when recruiting chefs and staff in Xiangjiang.
After so many months of training, he managed the Qilin Western Restaurant in an orderly manner.
However, the business of Qilin Western Restaurant is so booming. Starting from the third day, the queue will basically be around 30 tables. Such excitement is really beyond Zhao Sheng's surprise.
But this is not what worries Zhao Sheng.
These foreigners were very polite, and even if they had to wait for more than an hour, they were very orderly and never said who they were and that they had to arrange a seat for themselves.
What troubled him was the group of young men in Huajing who got into trouble with him because of this matter.
Speaking of the big government officials in Huajing, who were sued by Wei Xiaofan before, they are now keeping their tail between their legs and no longer dare to mess with the Qilin Group, let alone these so-called young masters.
Now they don't even dare to offend Niu San'er or even Zhao Sheng.
But it's one thing not to offend, but it's another thing not to hit the smiling person, right?
They kept pestering Zhao Sheng.
As long as Zhao Sheng is not at Qilin Western Restaurant, no matter where he goes, these young men will swarm around him with their girlfriends, calling him "brother" one after another, eager to help him with anything.
The purpose of the young master is naturally to go to Qilin Western Restaurant for dinner, or maybe have a cup of afternoon tea.
Why?
It’s not that the Western food and afternoon tea at Qilin Western Restaurant are the best in the world, it’s just because of the noodles.
Anyone who doesn't have to ask foreigners to bring them in, but relies on his own ability to bring his friends in, is an outstanding person in Huajing!
So far, because it was filling up too fast and the Kirin Western Restaurant was full of foreigners, Wei Xiaofan was worried that something would happen and quickly asked the Kirin Western Restaurant to temporarily stop accepting guests other than foreign guests.
If this was done 30 years later, we would definitely be scolded.
But now, Chinese people just can't get into many places where foreigners spend money.
For example, Huajing Hotel, Friendship Store, etc.
So everyone is used to it and doesn't think Kirin Western Restaurant goes too far. After all, it is a foreign-funded company from Xiangjiang.
At Kirin Bar and Cafe, there is no such restriction because the place is large and there are enough locations.
But in the Western restaurant, people spend a longer time eating and chatting. In addition, Yin Jun's design is a waste of space. Each floor is 2,000 square meters, and the dining space on the two floors cannot accommodate 100 tables. In addition, there are no more than 150 open-air seats outside, which is a waste of money.
Zhao Sheng sometimes feels that the wasteful dining environment is probably one of the important reasons why everyone likes Qilin Western Restaurant.
150 positions. No matter how few foreigners there are in Huajing now, they will not be less than 10,000.
They also have their own family members, and friends who come to Huajing from time to time...etc. It is rare for these people to have a good place to eat on weekdays, and going to a place like Huajing Hotel seems too formal. This is very awkward for foreigners who like freedom.
Just at this time, Kirin Western Restaurant appeared. As the first and most authentic Italian Western restaurant, it quickly made up for the shortcomings of the lack of high-end Western restaurants. It quickly became a Western restaurant sought after by foreigners, which is reasonable. .
Don't think that foreigners don't like to join in the fun. Everyone admires it and comes here. Others also come with the attitude of giving it a try, and they are all fascinated without exception.
Therefore, there will be dozens of tables of guests waiting for a table.
As for the level of consumption, foreigners who come to China in this era, whether they are from embassies, consulates or companies, are all "performing a very dangerous mission". The subsidies given by the above are very high and their income is very generous. You can eat at a high-end western restaurant like this several times without feeling any pressure at all.
For Chinese people, the consumption at Qilin Western Restaurant is even more exaggerated than that at Qilin Cafe and Qilin Bar. A meal can cost only a few hundred dollars.
In this special era, the U.S. dollar is much more valuable than the RMB. The official exchange rate is crap. Even people who can get U.S. dollars are generally reluctant to spend them on food and drink.
Although Kirin Cafe and Kirin Bar also accept US dollars, the consumption there is not very high. If you order the cheapest coffee and drinks for 10 US dollars, you can sit there for an afternoon or an evening.
But Qilin Western Restaurant is different. A meal here costs over a hundred dollars per person. For a more luxurious one, it is said that I ordered several kinds of lobster specially shipped from Australia, and the meal cost more than 2,000 dollars.
Of course, the amount of more than 2,000 US dollars is relatively small, and not every foreigner is rich.
But for a meal of two to three hundred dollars, it is their common wish to take my wife and children out to experience the taste of my hometown, which is far away from home. ——Italian dishes are very popular throughout Europe, including the United States and America.
Under such circumstances, there were actually young masters who surrounded Zhao Sheng at all costs, hoping that Zhao Sheng would allow them to go in and eat Western food. This had to make Zhao Sheng sigh.
In every place and in every era, there are big dog owners!
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