Chapter 1136 The Power of Yang Ma!

The instant noodle factory of Kirin Food Company has officially started construction. It has only a little influence in the Huajing area. The grand opening celebration scene has been a talking point among young and old for many years.

But in other places, they are very unfamiliar with this factory.

However, it's different at night.

The first episode aired tonight started with an advertisement for a Kirin radio recorder by Tang Guoqiang, but after watching the episode, the advertisement that followed the ending song changed.

In front of a majestic city tower, Guard Zhan faced a group of enemies. It was a series of casual slashes, which made people want to scream "handsome".

Some boys had already followed Guard Zhan and waved their fingers "hahahaha", as if they were practicing sword fingers.

But suddenly, the audience saw the camera pan to the other side, and saw a middle-aged man wearing a T-shirt and shorts, holding a loudspeaker and shouting: "Ka! This scene is finished, let's take a ten-minute break!"

Then the camera turned back, and I saw a group of bad guys who had fallen down just now, got up one after another, helped each other and left.

A group of staff members wearing modern clothes quickly ran forward, handed the sweating guard Zhan a towel and water, and escorted him to sit aside.

"Hurry up, get some food for Guard Zhan!" The director, while saying something to Guard Zhan, turned back and ordered loudly.

At this time, the camera turned to the resting area, where there was a small table, a boiling water bottle, some dishes and chopsticks, and a large cardboard box.

The staff agreed and quickly took out a package of things from the large cardboard box.

Due to the good angle, the colorful pictures on the packaging of this thing can be clearly seen on the TV screen: a cartoon version of a fat-headed and big-eared chef, and a black noodle bowl with steaming noodles inside. , as well as green onions and beef, which looks very fragrant and attractive.

I saw the staff skillfully tore open the package, took out the noodles and put them into a bowl, then opened several packages of ingredients and added the ingredients, and then poured boiling water into the bowl, covering the noodles and Seasoning, and finally he covered the bowl.

Time suddenly skipped three minutes.

When the director yelled, "Why aren't you here yet?" the staff handed the covered bowl to Zhan Weiwei.

Zhan Wei smiled heartily, "Qilin brand braised beef noodles? My favorite!"

After saying that, he opened the lid, and a burst of white hot steam rose up. Zhan Weiwei showed an intoxicated expression, "It smells so good!"

At this time, the camera panned towards the noodle bowl, and saw that the shriveled dough had turned into soft noodles, and the seasonings had turned into red and white juice, as well as a little corn, peas, etc. The colors looked very colorful.

Zhan Weiwei took the noodle bowl and chopsticks, picked it up and took a bite, his face showing satisfaction again, "It's delicious!"

As he spoke, he quickly ate the noodles, and the deliberately amplified sound of sucking the noodles and the scene of swallowing were faithfully displayed in front of the audience.

Seeing this, the children in front of the TV had already swallowed their saliva, but their eyes were still looking at Guard Zhan motionlessly.

After finishing a bowl of braised beef noodles in a few seconds, Zhan Wei even drank the soup. When the staff took over the empty bowl, he wiped his mouth and gave a thumbs up to the camera with a smile on his face, "Qilin. Brand braised beef noodles, this is what it tastes like!”

In the last shot, a steaming bowl of braised beef noodles appeared again, presented in front of people in an overhead shot.

By the way, there is a line of text and a narration next to it.

"Kilin Brand Braised Beef Noodles, proudly produced by Kirin Group!"

There is free advertising time, it is so willful.

The entire ad actually ran for a full minute! And it was broadcast for a full minute on China TV during prime time!

If people in the future find out about this, they will definitely beat their chests and curse the Kirin Group for being extravagant and wasteful, and that they are crazy.

But now, without any competitors and with sufficient resources, Kirin Group can just waste it.

Mainland viewers naturally don't know that there are actually two versions of this advertisement, one only lasting fifteen seconds and the other thirty seconds, both of which are planned to be used in future advertisements in Hong Kong.

Even on Kirin TV, its own TV station, Kirin Food Company still needs to spend money to advertise, and the cost is definitely not cheap, so it can only reduce the time for broadcasting.

Of course, mainland audiences don't care about this at all.

For them, watching advertisements is very fresh and interesting.

At this moment, many children are waiting for the commercial to end and immediately turn to their parents: "I want to eat this braised beef noodles!"

Today’s parents who are around thirty years old are all people who came from difficult times. Even in big cities, life has not been easy these years.

So when they saw that this was actually advertised on TV and was a product of the Kirin Group, their hearts became a little tight when they thought of the Kirin Group's Kirin radio.

People in small cities have definitely never eaten instant noodles, but people in first-tier cities have more or less eaten locally produced instant noodles.

However, these instant noodles are completely inferior to the Kirin Braised Beef Noodles on TV. There is no way to compare them in terms of color, aroma, and taste.

Could it be that what we ate before was not authentic instant noodles?

Is this what the instant noodles in Xiangjiang are like?

Many people have such questions in their minds.

They are curious to begin with, and there are children clamoring for food nearby, so usually the parents will agree first.

"Okay, okay, I'll buy it for you tomorrow!"

As for whether they will buy it tomorrow or whether they will buy it when they see the high price but don’t buy it in the end, that is the parents’ own consideration. Anyway, parents will not keep their word on many things.

But it is undeniable that as soon as they get off work at noon the next day, many parents or young people go directly to department stores or supply and marketing cooperative stores.

Go to these stores and take a look, hey, there really is Kirin brand braised beef noodles. Not only are there colorful posters at the entrance of the store, but they are also placed in a conspicuous position on the shelves. The color and tone of the packaging are similar to those on the TV commercials. It's exactly the same.

The more impulsive people directly asked the salesperson to bring the braised beef noodles to them, but the parents who started a family first looked at the price tag below.

When he saw it, he immediately took a breath of air.

"Salesperson, didn't you label it wrong? Is it really 0.99 yuan a pack? The beef noodles sold outside are only 30 cents a bowl! Vegetable soup noodles are only 20 cents!" Many people asked.

As we all know, salespersons in state-owned stores, regardless of gender, are uncles, and they treat customers like a fool.

Later, in the 1990s, all supply and marketing cooperative stores were overrun by private economy canteens and department stores. This was entirely their own fault, and it really had nothing to do with prices or anything like that.

For example, now, when someone asked this question, the salesperson said angrily: "How could the price be wrong? There are only so many. If you want to buy it, just buy it. If you don't buy it, forget it! This Kirin Group's instant noodles are the same as those in the canteen outside. Really? This is a good thing!"

This is also thanks to the fact that the current Chinese people have become accustomed to their attitude, and there are basically no canteens now, so you can only buy from them.

Therefore, the people who asked questions were not angry. Some people thought about it awkwardly and then went home directly. Some people thought about it for a long time and finally gritted their teeth and said, "Then give me a bag first!"

On the other hand, unmarried young men and women are more cheerful. They have no family burdens and generally buy one or two packs to take home. Young men in love will buy a few more packs to give to their girlfriends.

Being able to spend one-sixtieth of your salary to buy a pack of instant noodles can only be said to be impulse consumption under advertising.

But when I bought it home and ate it according to the instant noodles shown on TV, or cooked them for three minutes as stated on the package, most of them were not disappointed.

fragrant.

Muscle.

tasty.

The soups are delicious.

It’s really satisfying to eat it!

Especially children, who drink so much soup that there is no leftover, and then often eagerly ask their parents if they can have another bowl.

As a kid, you can't get enough of delicious food. You want to eat more after you eat it, no matter the price or anything.

Not to mention how parents coax their children or buy another pack, at least none of them feel that the advertisement is exaggerated and feel that the product is pretty much the same, except that it is a little more expensive.

In fact, this was what Yin Jun specifically requested.

In his previous life, Yin Jun was a consumer who was deceived by the large lumps of beef in the braised beef noodles advertisement. After he and his friends finished a bowl of braised beef noodles, he stupidly asked the dean's aunt why there was no beef in it. Well, did the fat uncle in the kitchen secretly eat it?

When he grew up, the boy realized that this was all false advertising, completely fake!

There is beef in this braised beef noodles, but it’s not even the size of a child’s fingernail! The thickness is actually about the same as a fingernail! !

With such bad memories, when Yin Jun asked Old Monster Huang to advertise, he specifically told him that he must try his best to match the actual situation and not use false things to deceive people, otherwise he would be scolded.

Old Monster Huang thought so, so he followed suit and made an advertisement that was closer to reality.

Fortunately they did.

Chinese people in this era are very serious.

When they find something wrong in the newspaper, they will rush to write letters to the newspaper office, or go directly to the superior department to report the situation.

The same goes for listening to music. Isn’t this how Teacher Li Guyi’s “Nostalgia” got complained and reported, and then was banned?

Not to mention instant noodles that are advertised across the country. If you advertise such a large piece of beef but end up with nothing when you buy it, and it costs as much as 0.99 yuan a pack, you are committing fraud! Must be punished!

By that time, Kirin Instant Noodles really stinked, and it became synonymous with falsehood in people's minds. It was already aborted before it even exerted any efforts, and there was no way to do it again.

As for why braised beef noodles were sold as far away as Guangdong on the second day after construction started, the reason is also very simple.

After the trial production in March, there were a large number of qualified products. In addition to the employees' tasting and evaluation, there were many more instant noodles, so Duai successively sent them to various places in April to coordinate with the advertising and sell them as soon as possible.

Such a move would appear to have no wasted advertising effect.

At least it was a good start on the first day of sales.

A total of 8 million packages of instant noodles were shipped to various places, and all of them were sold out!

Such good news made Niu San'er smile with joy, and a big stone finally fell from his heart.