Chapter 403 Gimmicks and Hype

"Lorraine."

"Rockwell Group."

"Business genius?"

"Young... legend?"

Hehe... At this moment, many business people laughed.

But the content of the laughter is different, there is a wry smile, a mockery, a adoring smile, an admiring smile, a gloating smile, and...a knowing smile.

The popularity of the Beijing Business Times is still very high. In Beijing, whether it is a real business person, or some small white-collar workers, in order to catch up with the tail of the high society, they will order the Beijing Business Times.

The front page headline, with Lorraine's name, but without his picture.

Instead, it was a black shadow with a big question mark on it, and was marked: Mysterious man.

This gimmick is not because Lorraine made the newspaper office specially change it like this, but... the newspaper office specially made such a gimmick in order to stand out.

In fact, it is not just the Beijing Business Times.

Many newspapers, magazines, and even weekly gossip magazines have begun to make gimmicks about the character of Lorraine.

All kinds of slogans, all kinds.

For example - "Little Shang Wang Luolin, take over the mantle of Han Laosan."

"Things in the business world: the struggle history of a rich foreigner."

"Only twenty years old? Real, or just a gimmick?"

"Lorraine, a character who doesn't exist, a false concept that is out of place."

"On the three reasons for the success of Chinese Supreme, on the future direction of the Rock Group, and on the business acumen of the small businessman Wang Luo Lin."

Of course, there are even some of those pretty nonsense lace scandals.

For example - "Three love stories of the eldest young master of the Luo family."

"Shocking inside story! Lorraine turned out to be the illegitimate son of a certain Hong Kong tycoon!!"

"Ashelly, a young model from Baodao, came to the capital after traveling through mountains and rivers, and the helpless and infatuated girl burst into tears on the spot: Lorraine, you are a heartless man!"

…………

Well, everyone has to admit the power of the media industry. In just two or three days, Lorraine has become a hotly debated figure.

Fortunately, Lorraine once left only one smiling photo at the ribbon-cutting ceremony in public, and the original data of the magazine was not well preserved. Later, in various magazines, newspapers or gossip weekly, there was only one photo of Lorraine that broke out. Blurred image.

It is difficult for everyone to accurately record Lorraine's appearance, and it will not reach the level of gossip and paparazzi stalking on the street.

At this moment, Lorraine was sitting in the independent rest office of the Beijing headquarters of the Rockwell Group, helplessly putting down these gossip weekly magazines and newspapers, smiling bitterly - now, he finally knows the pain of those public figures.

But on second thought, didn't Kang Shaojie and Shen Zheyu also appear on the pages of some magazines, newspapers and gossip weekly? They didn't seem bothered either.

But what Kang Shaojie told Lorraine on the phone later made him realize: "Lorraine, you are different from us, Shen Zheyu and I are the descendants of the wealthy family in the capital, and behind me is one of the four giants. The Kang family, behind Zheyu is the home of a well-known official in the capital. We were born shouting the golden spoon. Even if the magazines and weekly magazines reported on us, it was just so many things, there was no news value to dig up, and the public also I don't care too much about those things in our wealthy circle... But, you are different."

"First of all, you are not from the capital. To put it in a nasty way, you are considered an upstart in the eyes of the wealthy in the capital. Therefore, your Rock Group can only be regarded as a grassroots existence in the capital's business circle. Secondly, you are young enough, only twenty years old. Years old, although Zheyu and I are not a few years older than you, we have diametrically opposed backgrounds. In other words, your success is inspirational enough. Everyone knows that a family of nouveau riche wants to break through the siege and stand firm in the Beijing business world. It's amazing, and you, not only have you led the Rock Group to become a leader among foreign households, but also achieved a result that makes the local business people in the capital envious."

"Finally, and the most important point... The Chinese Supreme itself is a huge gimmick. If you don't believe it, I can tell you about the amazing data that our Chinese Supreme has achieved. Well, for example - a month, 200 million. Oh, and this, four hours, 60 million?…Oh, I almost forgot, the sales record on the last day of the first issue of the first month of the Chinese membership card, 25 minutes, 10 million… Then, these data are linked to your identity as a nouveau riche and your age of twenty, um..."

Kang Shaojie was silent for a while, then he suddenly laughed and scolded: "Nima feels that he is not sharp enough?!! You said that those newspapers and magazines don't report you, who else can they report? Report those entertainment stars? Can I have you? Reportable value? - Do you think Wu Yanzu and you are the candidates for future husbands, who will those girls choose? Of course it's you, because of you, you can make money, a lot of money. An actor, a business king, it's easy to choose What's more, I don't think Wu Yanzu is more handsome than you, Young Master Luo! Handsome is young and more gold, um, it should be said that he is very handsome, very young, and a lot of gold-haha, Young Master Luo, accept your fate, if I am an entertainment media The editor-in-chief will also let my subordinates do their best to dig up your news!"

Kang Shaojie is a rich man with a very graceful manner, and is very mature. In public, he doesn't talk much, but he points to the point, which is just right. But when Kang Shaojie was facing Lorraine, he completely let go, just like two brothers, laughing and laughing, nothing was right. Of course, Kang Shaojie analyzed Lorraine's situation quite well.

However, Kang Shaojie held Lorraine very high.

So much so that after hearing Kang Shaojie's words, Lorraine almost thought it was this guy who ordered people to report on him and excavate news. If it wasn't for the fact that Kang Shaojie didn't have the media resources of the Kang family, Lorraine would have really thought about it.

"Uh... This situation is really a headache." Lorraine didn't like high-profile and muffled voices, so as to make a fortune.

Kang Shaojie smiled and said: "Alright, Lorraine, think about it, why are the four giants so well-known in the capital? It's because the media took the 'four giants' as a concept to stir up fire. Besides, why do you think the four giants in the capital are so famous? Most people know it? It’s also because of hype. In fact, the business world, like the entertainment industry, needs hype. If you hype your own company’s name, then the industry under your name will naturally follow suit. Now it is a In the era of information explosion, publicity and hype will always be the most effective solution. For example, Hilton in the United States and Prince William in the United Kingdom. Although one of them is in the business world and the other is in the royal family, due to the hype and popularity, the They have a very high level of feedback, whether it's fame or admiration."

Hearing this, Lorraine suddenly realized that the knot in his heart was also solved.

Sometimes, I really have to ask Kang Shaojie for advice. When it comes to business acumen and methods, Lorraine is very smart. But when it comes to this set of routines in the business world and even the upper-class circles, Lorraine is far inferior to Kang Shaojie.

hang up the phone.

Lorraine sat on the boss's chair, thought for a while, and straightened out the thoughts in his heart, and was ready to call Jiang Yan, Lan Lan, and Liu Wanchuan to see how they were doing these days. During this time, Lorraine was really too busy and didn't have time to go out with them.

However, busy people are always busy to the end.

Just when Lorraine was about to call them, the door of the office opened, and Qin Wanshu appeared in the office in a beautiful OL outfit with a smile on her face.

"Xiao Lin, I have something important to report to you."

Hearing this, Lorraine took his hand off the phone and nodded: "Aunt Qin, what's the matter?"

"Look at this." Qin Wanshu closed the door of the office, then walked quickly to Lorraine's desk, and put a stack of copywriting on her plump chest in front of Lorraine's eyes, "These are the capitals of the capital. Huasheng Advertising Company's proposal."

Beijing Huasheng Advertising Co., Ltd. is one of the best advertising companies in the entire Chinese mainland. During this period of time, Lorraine saw that all aspects of Chinese Supreme's ideas and enthusiasm had reached a very high level, so he had to start the third step of his entire second phase plan - advertising and publicity.

Yes, as a brand-new strong business idea, although it is only a concept, it has become a commodity. And products need promotion and publicity. In Lorraine's view, shooting commercials is the best way.

only……

Do you need to tell yourself about this small advertising project? Lorraine has already arranged for his subordinates to do it, and it's just an advertisement. I don't need to speak in person, the Chinese supreme ceo, right?

"Aunt Qin, is this advertising proposal special?" Lorraine began to flip through the advertising proposal in his hand, and said lightly.

Qin Wanshu chuckled lightly: "It's really a bit special, at least, you have to see it yourself."

However, before he finished speaking, Lorraine suddenly froze for a moment, holding the copy in his hand, and paused for a while... In the spokesperson candidate, there was no popular movie star or well-known singer's name, but... He was filled in. My name, Lorraine.

"Huh? Aunt Qin, this... is it the same name?" Lorraine said in surprise.

Qin Wanshu smiled and shook her head: "This person is you. ——The meaning of Huasheng Advertising Company is roughly like this. Given your current reputation, they think that if you want this advertisement to get the greatest response, it is best to The solution is to let you, the CEO of the Supreme Chinese, and the mysterious small businessman Wang Luo Lin, play the leading role in the commercial."

A playful smile appeared in Qin Wanshu's eyes.

ps: Dear students, please pay attention to~~~1.t.qq.com/zuoshoudeyatelan, this is the Tencent Weibo address in the left hand. After opening the webpage, click "Listen". In the future, you can communicate with the left hand on Weibo, so that every word you say will be seen by the left hand at the first time~~~ In addition, at ten o'clock tonight, the left hand will be on Weibo, and the left hand will be on Weibo. The live broadcast of "Rebirth of the Super Rich Second Generation" character **. Many students expressed their desire to see pictures of characters in the book, but some could not find them. So, the left hand decided to post it on Weibo. Well, Jiang Yan, Lan Lan, Qin Wanshu, Han Xuan, Kang Mengmeng, Long Er, Song Meiyuan...

ps2: Today's book on the left hand is in the period of closure, so the left hand decided to add another chapter at around 12 am tonight! Hey, classmates, remember to pay attention to the Weibo of the left hand, the picture live broadcast at ten o'clock is waiting for you~~