Chapter 311 Planning and Planning

After separating from Shen Zheyu and Kang Shaojie, Luo Lin went back to the company.

After saying hello to his parents, he left Kaiyuan District, and then withdrew 3,000 yuan in RMB from his private bank account, and went to act for his "appalling" plan.

On the other hand, Shen Zheyu and Kang Shaojie returned to Kang Shaojie's company together.

"Shaojie, do you think that Lorraine's so-called plan to open up a new business field is reliable?"

Kang Shaojie smiled bitterly: "You ask me, I don't know. He is so mysterious now, since he said he will give us an answer within three days, then just wait. As he said, wait for him to call us at any time. Telephone."

Shen Zheyu sat aside, lit a cigarette, and then lit another for Kang Shaojie.

Between the clouds and the mist, the two of them squinted their eyes, silently and thoughtfully. They were trying to recall the thoughts they captured in his eyes when they talked to Lorraine before, as well as the secret mystery of Lorraine's words.

But Rao was completely unable to guess what Lorraine's so-called concept meant, no matter how they thought.

The only thing that can be basically determined is that Lorraine wants to create a brand new industrial chain, and it can perfectly integrate the industry under Kang Shaojie with that of Shen Zheyu. In other words, it is still the leisure and entertainment industry. This makes them even more confused. Since it is the leisure and entertainment industry, how can it be said to be a brand new field?

China is full of talented people, especially in Yanjing City. I don't know how many business talents, wizards and even ghosts have been produced for decades. But no one dares to say that a brand-new industrial chain will be created based on the leisure and entertainment industry.

"This kid Lorraine... His tone is really not ordinary..." After thinking about it, Kang Shaojie's smile became more and more playful, "I hope he won't let us down. I am full of expectations for him."

"Haha, right?" Shen Zheyu said slightly absentmindedly.

The eldest young master of the Shen family, as well as the eldest son of the Kang family, was actually held in his mind by a nouveau riche like Lorraine. In a certain respect, he had already taken the first step. You must know that not everyone can win the trust of either of them, but Lorraine has put these two young masters on his own "pirate ship".

…………

"Big brother, the market for the leisure and entertainment industry in Kaiyuan District is almost saturated. I've been thinking hard and using a series of methods, but I still haven't been able to invade there." Ma Chaoxian called Ma Lei at his home. Mobile phone, "Look... Do you want to give me some more power?... So that I can make some acquisitions or mergers in Kaiyuan District or Jialing District? In this case, I can also occupy a stronghold and come to the Rock's Group. The Luoshui International Game."

"Waste." Mare on the other side of the phone didn't know what he was busy with, except for his slightly impatient voice, he could hear some small gasps, "You still want power? - You are a mere Rock Group. It's not fair, are you a rice bucket? During this period of time, I have given you a lot of right to speak. The three leisure and entertainment places near Kaiyuan District let you be the acting manager, but what effect did you make?... You know I don’t know, now that the new year is approaching, all the colleagues are brewing a wave of trick plans, if you can’t make any improvement, then I will immediately remove your endorsement right! Lang wastes time.”

Ma Zhaoxian felt very angry when he was reprimanded mercilessly by Mare, but he couldn't do anything, and he didn't dare to contradict Mare. What's more, Ma Lei is not wrong. It has been so long, but he, Ma Chaoxian, has not achieved any results. On the contrary, the three leisure and entertainment venues that he is currently helping Ma Lei run have not had a turnover in recent days. too stable. The New Year's Day is approaching, and the Spring Festival is coming soon. All the colleagues are doing tricks. Only this Ma Chaoxian wants to do some unexpected tricks, but it backfires and delays the business.

He really couldn't hold it any longer, so he made the call with Mare.

He knew that Mare didn't care about the three leisure and entertainment venues, so reprimands belonged to reprimands, and points to points.

Ma Chaoxian was waiting for Ma Lei to give him some pointers. Don't look at Mare as a playboy. He looks like he's not doing his job properly, but in fact he has a very good business vision and skills. In the leisure and entertainment industry of the Ma family, there are many successful classic cases from the hands of Ma Lei. He does have enough arrogant capital.

"Useless guy, why did my Ma family come out with you as a jerk?" Mare snorted coldly, and then said, "Okay, I will give you one last instruction, don't call me such boring calls in the future. !—The three leisure and entertainment venues you own are located near Kaiyuan District, right? That is to say, Kaiyuan District will occasionally have many customers who will go back to patronize. From a certain point of view, you are now under your control The right consumer group has an intersection with Naluoshui International. If there is an intersection, there will be an entry point. The most powerful publicity strategy is not blindly relying on advertising and media publicity, but word of mouth among consumers. "

"During this time, Luoshui International will definitely prepare a lot of tricks to welcome the golden period of New Year's Day and Spring Festival. You don't need to do anything during this time, just keep an eye on their actions."

Although Ma Chaoxian is not as intelligent as Ma Lei, he is not a fool. To a certain extent, he is quite a smart person. Hearing this, he suddenly realized: "Brother... You mean, what kind of tricks they are doing, let's just do it. What's the trick? Oh, I mean, a better gimmick than them?"

"Well. As long as it is a little higher than their strategy, it is enough. Because the consumer groups you are facing overlap, and once there is competition, it will cause a certain degree of damage to their business. Influence! Because with competition, there will be a consumer choice effect. You attract some customers, and they will lose some customers. That’s all.”

"But... what kind of marketing strategy do you want to think about to be able to outperform them?" Although Ma Chaoxian hated Lorraine, he did not dare to despise him. Lorraine's sharp-toothed and unafraid appearance that night made him He understood that Lorraine was not a good stubborn, but a tough one!

"Why are you so stupid? I'm talking about this, you still don't understand?" Mare scolded, "To put it simply, I'm just asking you to plagiarize! Plagiarism, do you understand? ...Whatever they do, you do too, but it's better than them. It's like they give a 30% discount, you get a 40% discount, they give a 1,000 yuan spree, you give a 2,000 yuan spree, just So simple!"

"Oh! I understand!" Ma Chaoxian said hurriedly.

"In this way, it is they who use their brains, but you who enjoy the benefits. Why not do it? - Remember, malicious business competition is also competition. As long as you can become the final winner, that is your achievement. Consumers don’t pay attention to which hotel opens first, they only care which hotel is the most famous, understand?”

"However, if we compete in this way, we are likely to lose money..."

"Losing money? Then losing money! ... You always have to figure out what your advantage is. You have the support of the Ma Group behind you, what do they have? This Luoshui International is their only bargaining chip in the last battle, even if it is a loss. , you can afford it too, can they afford it?”

"Yes yes yes! Big brother, I understand the sentence to wake up the dreamer!"

"Idiot, lang wastes my brain cells." Mare scolded again and hung up the phone.

In Mare's view, Lorraine was not qualified to take such a small role seriously. Therefore, Ma Chaoxian, who can't even deal with such a small role as Lorraine, is undoubtedly a big waste in his eyes.

After hanging up Ma Lei's phone, Ma Chaoxian couldn't calm down for a long time.

He felt very angry about Mare's scolding and scolding, but he didn't dare to be serious with Mare, so he put all this resentment on Lorraine.

He calmed down and thought about it carefully. Mare was right. If you want to eat Luoshui International to death, you must keep an eye on their movements. Whatever tricks they do, they can do whatever tricks they want, just a little better is enough. Just like when you go shopping for clothes, the same piece of clothing, the same texture, the same manufacturer, the same brand, but different prices, which one would you choose? ——Even the children of wealthy families are no exception. They are rich, but they are not the rich take advantage of them. No one is willing to pay even a penny more.

Luoshui International is currently the only industry of the Rock's Group in Yanjing. If Luoshui International collapses, the Rock's Group collapses, and they will go home.

Ma Chaoxian's background is outstanding, and some time and money are wasted, but the Rock's Group can't!

"Humph, Lorraine, the Rock's Group, hurry up and use your brains! I want to see what marketing strategies you can come up with. At that time, I will run you to death! I will squeeze you out of breath! !" Ma Chaoxian clarified his thoughts and was full of arrogant self-confidence!

…………

the next day.

Lorraine put aside the matter at hand for a while, and finally called Kang Shaojie.

"Hey, Master Luo, have you finally answered?" Kang Shaojie said with a smile, his words full of anticipation.

Lorraine smiled: "I want to ask you, how many customers are there in all the leisure and entertainment places you run?"

"Uh... this is too difficult to count."

"When I say customer sources, I refer to those relatively fixed customer sources, or in other words, members from all aspects of your leisure and entertainment industry."

"Oh, you said a member."

"Don't tell me you're not on membership."

"Oh, of course not. This data is still available, but I'll ask my assistant to sort it out and get back to you later."

"Well, good." After saying that, he hung up the phone.

Then, Lorraine dialed Shen Zheyu's phone number again.

"Zheyu, how many registered users do you have in Kyoto?" Lorraine said straight to the point.

Shen Zheyu thought about it for a while, and said neatly, "About two thousand people."

"Well, okay, I'll call you back later." Lorraine smiled and hung up.

At this time, Kang Shaojie called: "Lorraine, the statistics are clear, there are a total of 5,326 members."

"Well..." Lorraine pondered for a while, and turned his eyes to the box of nearly 10,000 golden high-quality cards that he had just ordered. He squinted and smiled, "These are enough."