Chapter 1349 No Problem
Sun Mengyan has no way to refute Tang Miaomiao's reason. Of course, business people have such a principle. It is impossible to concentrate all their energy on high-end antiques. No matter how famous Zhenbao Pavilion is, it is impossible to sell thousands of dollars every day. There are not many buyers of this kind of antiques, not to mention, such buyers are very cautious. On the surface, the profits of high-end antiques are indeed relatively high, but if the number of transactions is too small, for It is not a very good result for an antique store. It only takes a few years to sell an antique, and the money it makes seems to be a lot at once, but if it is spread over a few years, it is not necessarily better than selling it. Those mid-range or even low-end antiques will earn more.
"The Treasure Pavilion here in Antique Street, I don't know what kind of business strategy you guys have?"
Sun Mengyan thought for a while, and felt that she had to figure out this problem.
When Tang Miaomiao heard Sun Mengyan's question, she knew that she had been convinced by herself. It was a very normal thing for Sun Mengyan to inquire about the business strategy of Zhenbao Pavilion. One was because the two parties were already close partners at this time, and the other was more The important thing is that Zhenbao Pavilion's position in the antique market is very important. Every move may affect the prosperity of the entire antique market. As the manager of the antique market, Sun Mengyan must understand something. This is a matter of course.
"Jinbao Pavilion's business strategy in the antique market is, as I said just now, mainly middle and low-end antiques. The main buyers are those who give antiques to others as gifts, and only a small number are aimed at collectors. .”
"The value of this type of antiques is usually less than 3 million. The operation strategy of Zhenbao Pavilion in Ninghua City is very simple and very successful. Of course, we will use the same method after we get here."
Tang Miaomiao knew that Sun Mengyan must have studied how the Zhenbao Pavilion was operated in Ninghua City, so she didn't introduce it in detail.
"Of course there is no problem with the operation method of Zhenbao Pavilion in Ninghua City, it is very successful."
Sun Mengyan has indeed studied the operation method of Zhenbao Pavilion in Ninghua City. There is no need to argue about its success. Selling antiques is like selling Chinese cabbage. No one can deny such a success.
"But there is a way like this, will there be unacceptable situations in our place?"
The only thing Sun Mengyan is worried about is this matter. A successful operation of an antique shop in a certain place does not mean or mean that he can also be successful after changing a place, especially in terms of the management method. The operation method adopted by Zhenbao Pavilion It is very different from the way traditional antique stores operate. It can be successful in Ninghua City, but it is still unknown whether it can be successful here.
"There is indeed a certain risk, but in my opinion, this risk is very small. The same business strategy can be successful in Ninghua City, and it is the same here. I believe it will be successful."
"There are two reasons. The first is what I just said. The target customers of Treasure Pavilion are not those who collect antiques. The most important thing is people who want to give antiques as gifts to others. It exists in any city, and there are a lot of them. You must know that giving an antique is completely different from sending something else. One is that the value of an antique is very secretive, and the other is that an antique has rich cultural connotations. More upmarket, no matter what kind of city our Zhenbao Pavilion is in, we can find a large number of target customers. In fact, our Zhenbao Pavilion in Ninghua City has received a large number of entrustments from customers from other cities. From this point of view, Such a business strategy can still be successful even if it is changed to another place.”
"Another more important reason is that we have Song Yun. Song Yun is an unsolvable secret weapon for any antique store. In fact, it is a bit arrogant. As long as there is Song Yun in an antique store No matter what kind of business strategy you adopt, there is no problem. The most important point of Song Yun's existence is to make people believe that all the antiques sold in Zhenbao Pavilion are real. As I said just now, the target customers of Zhenbao Pavilion are those who buy People who give antiques to others as gifts are most worried that the antiques they buy are fake, and such people usually know nothing about antiques. The only thing they care about is not the price of antiques, but the price of antiques. It is definitely a very embarrassing thing to send a fake thing.”