Chapter 43 Catfish's Counterattack

045, Maoyu's counterattack

While Didi Waimai was concentrating on expanding the market, Maoyu announced that it had connected Eleme to the entrance of Kuaifu, and Eleme's orders doubled in an instant.

"Eleme is going to counterattack." Kangjia, who was sitting on the 20th floor of WF Building, said to Zhang Zijian, Wang Dong, Li Peng and the other four with a bad face.

"Haha, it's just a last-ditch struggle." Wang Dong thought for a while and said.

"Dongzi is right, Maoyu's Kuaifu is now also learning from us to register and send red envelopes. Now some merchants have opened merchants for Didi and Eleme at the same time." Zhang Zijian shook his head and said.

"Does it mean that they are starting to copy our way now?" Li Peng said angrily.

"Well, Dongzi, you and Li Peng should improve the algorithm. The boss means to give the riders more time and at the same time give the merchants a little more discount." Kangjia thought for a while and said.

"??? Our delivery routes are all calculated. Shouldn't we deliver in a hurry? Why do we need to add time now?" Wang Dong and Li Peng were puzzled.

"Haha, you two technical people still don't understand human nature. The boss's move seems simple, but it is actually killing people." Zhang Zijian and Kang Jia said with a smile.

"What do you mean? Are there other tricks?" Wang Dong asked puzzledly.

"You know that the boss's legal advisor has been in contact with China Life recently, right?" Kang Jia looked at everyone and said with a smile.

Everyone nodded, indicating that they knew about this.

"Then do you know that the boss is going to buy an insurance policy for all the riders of Didi Takeout every time they go out?" Kang Jia took a sip of the teacup on the table and said.

"What? Buy insurance for riders? Buy it every time you go out? Isn't this increasing operating costs?" Everyone was confused.

"Haha, what do you know? What does the food delivery market rely on? It relies on the riders. No matter how powerful his APP is, if there are no riders to deliver the food to him, what waves can he make?" Kang Jia said with disdain.

"High, it's really high. Maoyu is now under the most pressure to catch up with the delivery time we give to the riders. At present, it is just a little spark away from setting the prairie on fire." Everyone finally understood Tang Wen's intention.

This move of retreating to advance is really beautiful. Didi Takeaway not only gives the riders plenty of delivery time, but also pays attention to the safety of the riders. In this way, Eleme is virtually defeated.

By the time they reacted, the market had been almost occupied.

The next day, an article about Didi Takeaway on the Internet began to attract public opinion. For the safety of the riders, Didi Takeaway purchased insurance from China Life for the riders every time they traveled.

Didi's algorithm was also updated again, taking into account the time of each traffic light, which greatly ensured that the riders had ample delivery time.

At the same time, the system of rewards and fines has also been reformed. The reward system has become easier to achieve, and the deduction of money for overtime and complaints has become more humane.

At the same time, the real-time supervision and recruitment of riders have become more stringent, making customers more at ease.

Under the hype of countless media, the valuation of Didi Takeaway is about to double in less than a month. Seeing this, MQ and other venture capitals have used their resources to start singing praises for Didi and singing bad words for Eleme.

Compared with Didi's "enlightened" attitude, Eleme is simply being hammered to death. What is the pressure on riders to deliver time, and the account will be blocked as soon as the customer complains, and fines will be imposed for overtime.

The result of the dissatisfaction of the riders is that although Eleme's current rider subsidies are larger than Didi's. But there are fewer riders to deliver.

Why is this so? For example, Didi Takeaway currently starts at about 5 yuan per delivery, while Eleme can get about 6 yuan per order. But if you are overtime, you have to pay for it yourself, and a complaint will be deducted 200 yuan, and the account will be blocked.

In this comparison, it is more cost-effective to run Didi. Merchants were speechless. Eleme's subsidies were similar to Didi's, but Eleme's riders might not receive orders even after waiting for half an hour, so many merchants had no choice but to close Eleme's merchants.

Although Zhang Xu adjusted the system immediately afterwards, it was not so easy to get back the people's hearts after losing them.

Zhang Xu had no choice but to find Maoyu to continue financing and prepare to start a price war. His idea was very simple. I would improve the treatment of riders and merchants, and I didn't believe that I couldn't take the market.

Under Maoyu's recommendation, Eleme received a second round of financing of 20 million US dollars from Softbank less than a month after raising 5 million.

When Didi Waimai and Eleme were fighting fiercely, Kusou Waimai, which ranked third in downloads, was like a thousand beasts passing by. The two fought for a month, and they actually beat themselves, the third place for thousands of years, to the point of being out of breath.

Kusou Waimai's monthly order volume was less than 1 million, which was already a huge loss. Kusou had no choice but to sell Baidu Takeaway to Eleme.

At present, the market share of Didi Takeaway and Eleme is 60:40. In order to catch up with Didi Takeaway, Eleme is basically burning money, burning money and burning money.

The first round of 5 million US dollars from Maoyu lasted less than a week and then it was gone. So Eleme, which raised another 20 million US dollars, is ready to continue burning money.

On the other hand, Didi Takeaway has not started to use the 200 million US dollars of funds. At Tang Wen's suggestion, Konka is preparing to cooperate with MQ to hold a big New Year's Eve event.

From December 31, 2011 to January 12, 2012, Didi will waive all delivery fees. Every day, MQ will randomly deduct 5-15 yuan from each order, with the highest being free of charge.

This time, MQ has also invested heavily. In order to promote MQ's mobile chat software, the cost of cooperation with Didi Takeout is 50-50. This is also the first step to crush Eleme.

Tang Wen knew that MQ was going to launch red envelopes before the New Year, so he found Zhang Long, the person in charge of MQ mobile terminal, and discussed this Didi Takeout activity with him.

For such a "win-win" thing, MQ naturally would not refuse. So MQ mobile terminal also put the entrance of Didi Takeout in MQ wallet.

When the battle between his company and Maoyu was in full swing, Tang Wen was pulled by Zhu Hui to start a new transformation. Tang Wen's previous clothing style was really not good.

The custom-made clothes he wore were introduced to a store by Qin Feng because he saw that Tang Wen was going to attend some formal cocktail parties.

Zhu Hui currently opened a Taobao store called "Mrs. Q", and her clothing taste is completely better than Tang Wen's.

So under Zhu Hui's leadership, Tang Wen began to shop at luxury stores. Clothes from Hermes and other brands were too tacky, so Zhu Hui took Tang Wen to Zegna for a complete makeover.

Zhu Hui carefully helped Tang Wen choose everything from shirts to coats, pants, and shoes.

"This shirt is nice, and it looks very slim on you, husband." Zhu Hui handed a black shirt to Tang Wen, and then helped Tang Wen pick a pair of black casual pants, and the leather shoes were also black.

Looking at himself in the mirror, all dressed in black, Tang Wen's mouth twitched slightly and said, "This is really a one-track mind." But don't mention it, the black outfit that Zhu Hui picked for Tang Wen, combined with the 5002P worth 17 million in Tang Wen's hand, gave off a sense of indifference that looked down on the world.

In terms of custom-made, Zhu Hui directly chose the most expensive one, the 700,000 one. It was said that it was all top-grade alpaca skin or wool. Anyway, Tang Wen was confused.

When checking out, Tang Wen wanted to swipe his card, but Zhu Hui said first: "No, I said it was a gift from you."

Tang Wen looked at Zhu Hui who was pouting and talking seriously, and thought to himself: "This is a gift from a thousand miles away, and you have to pay for it?"