Chapter 89

Zhao Kang had experience in public relations in Yanjing, and Li Mu entrusted him with the task of publicizing the DJ of Haizhou Music Radio.

He didn't expect to have dinner, and he got the matter done. At nine o'clock in the evening, he called Li Mu and asked Li Mu to listen to the radio.

Li Mu found his father's radio, adjusted the frequency, and after a burst of opening music, a male voice said: "Welcome everyone to listen to the I Love Pop Music program, today's I Love Pop Music first song, Xiaohu recommended for everyone The song is from the band Simple Plan, which won the first place in the South Jiangsu Province Band Competition recently. Presumably many listeners and friends have seen the live interpretation of this song by Simple Plan on TV, but today Xiaohu brings you the song. , is the official recording version of this song. At 0:00 today, this song has just been released on Yiting.com. If listeners and friends like the songs of the simple plan, remember to pay attention to Yiting.com, www.eting.com, the first page of the simple plan The two singles "Sunflower" will also be released worldwide on EasyTing.com soon."

Then, the music of "Li Bai" was played.

In a prefecture-level city with an urban population of several hundred thousand, at this time, there are thousands of people standing in front of the radio.

Li Mu almost vomited listening to this song for the past two days, so he turned off the radio and called Zhao Kang back.

"Okay, Kangzi, how did you get on the line?"

"Hey, what is this, I have a classmate who lives in a community with that little tiger, and this guy's salary is only 1,000 yuan a month. I invited him to dinner and gave him 200 yuan, and it happened. ."

Li Mu couldn't help laughing, it was really that simple.

Zhao Kang smiled at this time: "I just finished eating with him and was on the way back. The driver's radio is broken. Did you listen? Are you satisfied?"

"Very good, exactly as expected."

"That's fine." Zhao Kang smiled and said, "I bought two mobile phones for my parents in the afternoon, and I haven't had time to deliver them to them. I'll go home later, and then I'll go to your house to find you."

"OK."

After hanging up the phone, Li Mugang wanted to ask Kong Lingyu about the traffic situation, but he didn't expect that Kong Lingyu's call happened to be calling.

"BOSS, there is a new peak in traffic at 8:00 pm today, and more than 150,000 users are listening online at the same time. Boss, where did you get such a huge amount of traffic?"

"You use a search engine to search for simple plans, and then look at some search results to find out. Besides, you don't listen to the radio, do you?"

"I don't have the time to listen to that... I'll search for the simple plan right away."

"Okay." Just as Li Mu was about to close the line, Kong Lingyu said again: "By the way, BOSS, today's independent access IP has reached nearly 300,000, but our registered user ratio is a bit low, only less than 5,000."

Li Mu thought for a while, and said, "The low number of registered users is a common problem for this type of website, so you can purchase three mobile phones and three MP3 players, and control the total investment within 8,000 yuan as a prize. Start a registration event with prizes, and let the artists make a promotional banner and put it at the top."

"Ah? Why?" Kong Lingyu's thinking can't keep up. Most of the Internet users are thinking about how to get money from users. If they can't get it out, they also want to use users' traffic to make money, but I haven't heard of it yet. Who in turn pays the user.

Li Mu understands this marketing model very well. In the future, every APP will provide subsidies and red envelopes, and will burn money in units of 100 million in order to attract users. However, the current Internet practitioners have not yet entered the white-hot competition in the future. Understand the marketing model that feeds back users.

But Li Mu feels that a small amount of investment can bring users a strong motivation to sign up, so why not do it? For today's netizens, mobile phones and MP3s should be considered luxury goods. If there is a chance to obtain them by registration, the conversion rate must be very high.

Li Mu didn't answer Kong Lingyu's question,

Instead, he explained: "Remember, the period before the lottery should be long enough, but not too long. It is tentatively scheduled for a period of seven days. Every seven days, a mobile phone award and an MP3 award will be drawn. The system will draw the lottery immediately. All have the opportunity to win prizes, and the winning users will be announced on the website.”

"In addition, during the seven-day period of the lottery, users who continue to sign in every day will have a doubled chance of winning the lottery. Users who sign in every day and listen to the audition for more than one hour are equivalent to signing in twice, and the odds will double again. The odds accumulate next time."

The core of Li Mu's remarks is to increase the user's inertia, thereby enhancing the user's stickiness. As for whether Kong Lingyu can understand it, Li Mu doesn't care. It doesn't matter if he doesn't understand it now. .

With doubts and surprises, Kong Lingyu took over Li Mu's task, and then arranged for the artists to work overtime to make banners, while he himself planned to take time to purchase prizes at noon tomorrow.

Li Mu hung up the phone, thinking in his heart, let YiTing raise a group of users first, and after a few days of users reaching a certain scale, he can also hang up his two songs to try the effect. If users like it, then YiTing will Listening to another unique source of content.

...

When he was a little free, Li Mu also took time to go to the driving school to practice driving, and he could see Su Yingxue by the way, but after pouring three beautiful reversing cars into the warehouse and moving the warehouse, the coach waved his hand: "You better not come with others. Grab the car and practice, go back and wait for the test."

Li Mu didn't have time to go to the driving school every day, so he failed Su Yingxue and Zhao Kang.

The decoration of the store is progressing very well. Li Mu has been going to see it every day for the past few days. Basically, it is the same every day, and the huge spray-painted advertisement that he hangs at the door of the store is also very effective. Many young people in Haizhou already know that, The local Metersbonwe store has begun to be renovated, and the store is very large and looks very tall.

Unlike Guo Tianwang, who went to play with Internet celebrities in 2015, the current Guo Tianwang is indeed a king, and his influence is also extraordinary.

The decoration of the store is expected to be completed around August 15th. Li Mu needs to take a good time to place an order with the headquarters. According to the current official pricing level, the cost of goods per square meter is about 800 yuan in summer and 1000 to 1500 in winter. , Li Mu's shop is 165 square meters. The spring and autumn seasons are about to change. The distribution cost should be 1,000 yuan per square meter, less than 200,000 yuan, which can be easily handled.

The current YiTing.com is also very impressive, because it launched a banner advertisement for registered users to draw a lottery, and now there are more than 300,000 registered users, which also makes Kong Lingyu fall in love with Li Mu.

Now the radio stations in all cities in the province are playing "Li Bai" on a loop. There are some factors involved in public relations, and there are factors in the song's own appeal. In short, this song is popular, at least it is really popular in Nansu Province.

On the third day of Xue Guilan's criminal detention, "Li Bai" finally landed on Shanghai Music Radio. Once it was broadcast, it aroused the enthusiasm of young people. The simple plan accompanied "Li Bai" to the first-tier big cities and was brought to the big cities together. There is also Yiting.com. The daily traffic of Yiting.com has exceeded 500,000, and the navy is still spreading its propaganda.

Li Mu called Kong Lingyu and told him that he had found an independent singer and was going to publish his works on YiTing. He asked him to find an artist to customize a banner, which was arranged in the second one after the simple plan. Yes: YiTing.com's exclusive singer Muzi's single "Zebra Zebra" debuted on the whole network---"Confessions of a small folk singer".

There are no photos, just a blurred back of a guitar player with his back to the camera.

Li Mu's rebirth has never planned to be a star until now, so he only uses the "stage name" of Muzi to publish songs to increase the viscosity of YiTing.com users.

Li Mu is not very confident in the two songs he has recorded. After all, these two songs are slightly niche folk ballads, and the recording quality is also very rough, but at least they are unique to the whole network. There is no harm in the benefits.

Kong Lingyu was naturally overjoyed. The development of Yiting.com was so rapid that he was even more happy than Li Mu. Li Mu was a rebirth after all, and he had been immersed in the Internet for many years, so he was much calmer than Kong Lingyu.

After Muzi's "Zebra Zebra" was launched, it did not immediately gain very high popularity. Li Mu analyzed the user behavior of YiTing.com and found that most of them listened to the simple plan directly after they came, and then began to search for the current popularity. singers, such as Jay Chou, Liang Jingru, Nicholas Tse, and Yu Quan.

But Li Mu doesn't care, give it a little time and let it ferment slowly.

Zhang Kexuan has been following YiTing.com recently, especially the data of the song "Li Bai" on YiTing.com. In just a few days, the number of playbacks of this song has exceeded one million. This is a simple plan and none of the four people expected it. arrived.

Routinely opening the web page to check the data, Zhang Kexuan accidentally discovered the banner advertisement of Muzi's "Zebra Zebra". Li Mu.

However, Li Mu did not sign his real name, but signed Mu Zi, which made Zhang Kexuan a little curious.

"Hey, Kexuan."

Li Mu, who was inspecting the progress of the project at the store, received a call from Zhang Kexuan.

"I saw "Zebra Zebra" on YiTing.com. Why don't you use your real name?"

Li Mu said, "I don't want to be famous."

Zhang Kexuan said: "Actually, it's good to be famous..."

Li Mu laughed twice and said, "I'll just do my own thing safely. The entertainment industry is too exaggerated and not suitable for me."

Zhang Kexuan laughed and said, "If the name Muzi becomes popular, wouldn't you also be famous? How can there be an airtight wall now?"

Li Mu said: "I know that Muzi is mine, only the four of you in the band and Sister Wan, so you must keep it strictly confidential for me. If it leaks out, the responsibility will be borne by the four of you."

Zhang Kexuan quickly stated: "Don't worry, I'll say hello to them now, and I will never reveal a single star about you!"

"It's almost there."

Zhang Kexuan hesitated for a while and said, "By the way, we plan to go to the Yanjing final two days ahead of schedule, so let's get used to it first."

Li Mu looked at the time: "Isn't that tomorrow?"

"Yes." Zhang Kexuan said: "We really hope you can come with us, but you will definitely not agree to come."

"Indeed, I've been so busy lately that I can't get out."

Zhang Kexuan said seriously: "Don't worry, the four of us will definitely live up to our mission this time, you are waiting for our good news in Haizhou!"

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