Chapter 875 Deep Customization Service
Li Mu is well versed in the charm of running interactive social games, no matter whether it is Chinese or American, it is impossible to resist the attraction of this kind of game, so as long as this game is promoted well, users will definitely be here. I am trying my best to accumulate contacts in this game. In Li Mu’s opinion, this stage is to grow leeks. When the leeks grow up, they can be harvested with a knife. At that time, whether these leeks are used to sell for money or to cook or make steamed buns depends on my mood. .
In Li Mu's strategic plan, the first overseas battlefield of "Paradise Town" is colleges and universities. As long as the game can penetrate colleges first, it is equivalent to tearing a huge hole in the American market.
At the meeting, Li Mu asked "Paradise Town" to immediately enter the preparatory process for overseas promotion. For the overseas promotion of "Paradise Town", a special operation and promotion team should also be dispatched to the United States to take on the necessary role. Li Mu asked for the current stage. Chen Wenfeng, the operation director of the "Happy Farm" project team, coordinated and organized the team to prepare for the work in the United States. At the same time, he also needed to know about the student organizations of well-known universities in the United States in advance, and established contacts in advance.
However, Li Mu also attaches great importance to the play style of "Paradise Town" in the American market. He put forward a request to the operation team: "Paradise Town" should be placed under the shell of a company previously registered in the US for the game promotion, and it will be detoured on the side. During the first stage, the official shall not bind this game with YY in any form, and try not to let users know that this game has any connection with YY, so as to avoid users’ resistance; as for whether the American media will be skinned, then It was not within the scope of Li Mu's consideration.
After Li Mu finished talking about "Paradise Town", he turned the topic of discussion to payment channels: "At present, the willingness of American elite users to pay is very high, but the biggest problem is that we have not yet provided American users with a Direct and convenient payment channels.”
Lin Qingya asked: "Is it possible for our Alipay to land in the US market, or connect to the US bank transaction system?"
Li Mu said: "Theoretically it is possible, but it will be very difficult to operate, and it will be difficult to solve for a while."
After a pause, Li Mu added: "We don't want to disperse our energy in the short term, regardless of the issue of building a payment platform in the United States or connecting Alipay to the American market, we will cooperate with Paypal first, and then launch a new membership system in the American market as soon as possible. "
"New membership system?" Everyone was a little surprised for a moment, but they quickly recovered and asked Li Mu, "Are we going to implement a specific membership system in the United States?"
Li Mu nodded: "Our current membership system is too simple. Users in the US market have a high willingness to pay and a strong ability to pay. This month's average membership system of $1.20 is difficult to meet their needs."
At present, YY members only have one gear. After becoming a YY member, users can create a YY group with 100 members and a YY group with 200 members, have 128MB of network hard disk space, 1024MB of offline file transfer space every day, and store offline files for free 72 Hours, with 10 chat records permanently roaming. As for other features, even free users can experience it.
Li Mu expressed his thoughts to everyone: "First of all, we need to include group video calls as a charging item. Only members can initiate multi-person video calls, and there must be a clear limit on the duration of the call."
"For example, the monthly free multi-person video call time for ordinary users is 5 hours, and the monthly multi-person video call time for an ordinary VIP is 30 hours. If a member has a video call with multiple members, then everyone will deduct the time at the same time, and five members will deduct the time. For one hour of video together, one hour will be deducted per person;"
"If a member has a video call with multiple ordinary users, after the ordinary user's video time is used up, the VIP initiator's time can be deducted together, and a member can make a video call with three ordinary users whose time has been used up.
The premise is that the member must initiate the call, and the time of the other three ordinary users is all deducted from his account. In this case, the video is one hour, and the VIP will deduct four hours of time. "
"If you don't have enough time, you can buy the time pack separately. It costs one dollar for every ten hours. This price should be very cost-effective."
A director raised concerns: "If we start charging for video calls, will it cause some harm to users?"
Li Mu asked him with a smile: "China Mobile and China Unicom implement two-way charging for your mobile phone. If you go to another place to make calls, you will be charged extra roaming charges. It will definitely hurt you, but is there any way you can refuse?"
The other party scratched his head: "Even if you can't refuse, the user's psychology will still be very disgusting."
Li Mu said with a smile: "First of all, we have provided American users with a video conferencing solution that is more convenient and usable than video conferencing terminals. Originally, they had to invest a lot in this solution every year. The only alternative solution provider provides service support at a very low price. I believe that the US market will definitely accept it. Don’t forget, the US Internet market is very different from China’s Internet market. The overall payment ratio of the US Internet market , the willingness to pay is much higher than domestic;
Secondly, we have given ordinary users 5 hours of multi-person video call time per month, and we have also given them a bug to drill. If they are really unwilling to pay such a small amount of money, they can also get more time by registering a new account , can not bring us income, then contribute a few registered users to us, which is already very kind;
Third, what we really want to provide American users is a deeply customized membership service, which fully conforms to the mainstream American values: the more money you spend, the more you enjoy, and there is no cheapness to take. "
Speaking of which, Li Mu wrote down several of his membership service stalls on the whiteboard, and said: "First of all, we will increase the login IP identification mechanism, and charge all YY members who are not in China, Taiwan, Taiwan, or other places with a monthly fee of 2 USD. Basic membership fee, on this basis, we will add several more gears, namely: intermediate VIP, advanced VIP and super VIP, as well as various value-added services.”
"Intermediate VIP, the monthly basic membership fee is 5 US dollars, you can create two YY groups of 100 people, two YY groups of 200 people, 256MB network hard disk space, 2048MB of offline file transfer space per day, offline files are stored free of charge for 72 hours, 60 hours Multi-person video call duration, with 20 people's chat records permanently roaming."
"Advanced VIP, the monthly basic membership fee is $8, you can create three YY groups of 100 people, two YY groups of 200 people, one YY group of 500 people, 512MB network hard disk space, 3072MB of offline file transfer space per day, offline files are free 72 hours of storage, 90 hours of multi-person video calls, and 30-person chat records for permanent roaming.”
"Super VIP, the monthly basic membership fee is $15, you can create three YY groups with 100 people, three YY groups with 200 people, two YY groups with 500 people, and one YY group with 1000 people, 2048MB network hard disk space, 4096MB offline every day File transfer space, free storage of offline files for 72 hours, 120 hours of multi-person video call duration, and permanent roaming with 50-person chat records."
Kong Lingyu said: "Boss, can we also implement a hierarchical membership system like this in China?"
Li Mu nodded and said, "Yes, but don't hype it up. Most of our users don't need higher-level membership services. If we advertise higher-level membership services, it will be a blow to their enthusiasm for paying. "
"Understood."
Li Mu said: "I continue to say that there are still some ideas for value-added services, such as:
We can launch a network hard disk upgrade package. For each additional 128MB of network hard disk space, you need to pay $0.5/month, which can be stacked indefinitely;
You can also launch YY group value-added services. For each additional YY group of 200 people, you need to pay $0.5/month; for an additional 500 people, you need to pay $1/month; for 1,000 people, you need to pay $3/month moon;
Daily offline file transfer space, each additional 1024MB, needs to pay $1/month; unlimited stacking;
Free storage time for offline files, every additional 24 hours, you need to pay $0.5/month, which can be superimposed indefinitely; at the same time, you can also purchase a delay service for an offline file at a time, and you need to pay $0.1 for every additional 24 hours;
In the multi-person video calling market, every additional 30 hours, you need to pay $1/month, which can be stacked indefinitely..."
Li Mu's set of customized membership services is actually to better serve the elites of business applications. They have different needs for various membership functions. Let them choose and stack freely according to their actual needs, so that on the one hand, they can serve them better, and on the other hand, they can earn more value-added service fees.
After understanding Li Mu's plan, Kong Lingyu and other technical directors were amazed at Li Mu's meticulous and in-depth consideration of the problem, while recording Li Mu's requirements and preparing to start development.
After the meeting, Li Mu asked his employees to perform their duties and quickly promoted all his follow-up strategies:
Ding Zhenglin is ready to take advantage of all the current advantages of Muye Technology to obtain the best conditions for the Series C financing of Muye Technology in front of capital;
Kong Lingyu and Fang Xudong led the technical team to start the reform of the tiered membership system and customized membership services;
The commercial department is preparing to connect with Paypal and access the payment channels in the United States as soon as possible; the server team and the operation and promotion team have begun to prepare to go to the United States;
Lin Qingya is also planning to go to Silicon Valley to set up a branch of Muye Technology in Silicon Valley, and at the same time recruit talents for Muye Technology and Li Mu's entire Internet strategy system in Silicon Valley.
After ordering the work, everyone left the conference room in an orderly manner. Li Mu left Lin Qingya alone and explained to her to help him apply for a business visa to the United States. It is best to apply for a US green card for himself. In the future, he will definitely travel to the United States frequently. The problem will greatly restrict the excitement and flexibility at the business level. If you can obtain a U.S. green card as an investor or a famous businessman, you can fly to the United States from China at any time in the future.
After explaining this matter, Li Mu returned to his office, closed the door, and half-lyed in his boss chair, with his legs crossed on the table, thinking over the next overseas war in his mind.
Li Mu is not worried about the development space of "Paradise Town" in the United States and the entire overseas market, because there is no social game similar to "Paradise Town" in overseas markets, Li Mu wants to take the opportunity to push "Paradise Town" in overseas markets. Small Town", and don't worry about competing products appearing in a short period of time.
"Paradise Town" is the overseas version of "Happy Farm". "Happy Farm" has changed so many versions before and after, and designed such a huge game structure, which includes planting and breeding industry, manufacturing industry, building construction system, tasks The system and player interaction system, in fact, the structure and logic of the entire game have accumulated no less than that of a serious online game, and it is not easy to catch up. No matter how fast it is, it will take several months to achieve, and a few months Time is long enough for an explosive game to be popular all over the country.
"Paradise Town" can lead the opponent for at least a few months, which is enough for a game, but for YY, the core product of Muye Technology, only a few months of technological leadership does not make Li Mu feel sure.
In YY's product system, all technologies that can apply for patents have been patented, but once YY gives a solution to a certain demand, other competitors will definitely bypass YY's patents and use another method. To solve the demand caused by YY, as the saying goes, all roads lead to Rome. YY's patent barriers are far from enough to make it defend against all foreign enemies. What's more, for the further interests and development of many companies, even if they infringe the other party's patent, they will at all costs.
In the course of the development of the Internet and various electronic products, there are countless examples of companies using competitors' patents to defeat each other and then losing money to the other party. The latter seems to have received tens of millions or even hundreds of millions of dollars in compensation, but in the market The loss on a large scale is far more than just compensation.
Therefore, it is conceivable that with the continuous development of YY, it will definitely stimulate the competition consciousness of overseas competing products. It is better for small companies to say that once a company like Microsoft regards YY as a competitor and makes every effort to upgrade MSN to fight against YY , the problem is more or less serious.
At this time, Li Mu was constantly thinking about how to make users in overseas markets as soon as possible to regard YY as an indispensable "mattress" in Internet life. "Paradise Town" is a good help, but In the U.S. market, where competitors are numerous and strong, one "Paradise Town" may not be enough.
In other words, the U.S. market is big and the defense is strong. Li Mu's strategy of frontal attack + side detours. In Li Mu's view, it is somewhat difficult to conquer the U.S. market.
In Li Mu's mind, he began to think seriously, thinking about what other solutions could be used to enhance the frontal attack power and at the same time increase the side detours. There are only two solutions: either strengthen the strength of the two armies, or simply Pull another army to fight.
However, how can there be a product that can stand on its own? Taobao's model, it is difficult to develop opportunities in the United States, and if you want to build Taobao in the United States, the cost is simply unimaginable. Now Taobao itself has not perfected its own system. And the ability to bring it to America.
The 3321 model should be more marketable in the United States, where education levels are higher, but Li Mu also knew very well that what he wanted now was a product that could directly help YY and "Paradise Town". So it can only PASS.
After much deliberation, Li Mu did not think of a suitable product or strategic plan.
Just when Li Mu felt anxious, a cute and bitter cartoon image suddenly appeared in his mind.
That image is a huge nut. When it is complete, it has a cute face, and when half of its head is bitten off, it becomes bitter...
Li Mu jumped up from his chair in an instant, beat the tabletop with his fists in excitement, and said something in his mouth: "I almost forgot the magic weapon of "Plants vs. Zombies"!"
(To be continued., Your support is my biggest motivation.) 17-03-08 12:06:33