Chapter 278 Public Relations at All Costs

For the netizens who did not participate in this million-person pop-up event, they knew almost nothing about what happened on the q bar in the past twenty minutes.

However, people in the industry are very well informed. They already have a lot of people in the post bar. The Internet bar and it bar have always been the post bars that practitioners like to go to. They have already paid attention to the bar explosion last night. arrive.

The next morning, the news that the q bar was crowded with millions of users spread throughout the Internet circle.

The most shocking thing is the appeal of Tieba. Many Internet people don't understand, how can Tieba have such a strong appeal and can mobilize millions of people to work together to destroy a website? How could their users have such a high level of loyalty? At present, there are two types of high-viscosity and high-loyalty users recognized by the Internet: one is users of instant messaging software, and the other is users of online games. The users are all paying users, with a high addiction index, and the average usage time is long.

However, even QQ and Legend, the two most popular instant messaging software and netizens, do not have the appeal to mobilize millions of people to do one thing, unless they make profits for users, if QQ sends membership services , Legendary cards may be able to attract millions of users, but if you want to call on millions of people to fight for the interests of the platform overnight, it is simply a dream.

What surprised everyone is that this kind of idiotic dream, Tieba actually did it. Although everyone can see that there are traces of navy manipulation and instigation, it is harmless, because most companies even if the navy manipulates and incites, it will not work. It is impossible to achieve such an effect. If you want to fool netizens to fight for you, you must first let them have a sense of belonging to your products. He regards himself as a part of this, and he will be instigated by you and fight for you, otherwise users will not be interested in your life and death. Why would I pay for you?

Tieba, a website that seems to have not even found a profit model even though it has become the number one community in Chinese. It is unbelievable that it can trigger a crusade against millions of people on the Internet.

This also makes many people start to re-examine Tieba and the future development space of this company. At the same time, everyone is more curious about the next step of Q-ba. It relies on the social software of tens of millions of users behind it, and it will definitely not be used like this once. The action will be defeated and the website will be temporarily closed. It is nothing to an Internet company. Everyone knows that it will definitely make a comeback. Tieba relies on its users to win once, can these users help them win a second time?

Li Mu finished filming Du Wei's last scene in Haizhou at noon. Most of the plot scenes were in the school teacher's office. The plot is: Because Chen Kun's villain, Chen Xiaoshuai, is jealous of the heroine and the heroine being together, so they put the two together. The matter of the puppy love was reported to the teacher, and the teacher invited the parents of the two to tell both parents about the puppy love. Zhang Kexuan, played by Zhang Kexuan, was slapped in the face by "Dad" in the office. And Du Wei, the heroine played by Du Wei, was directly taken out of the office by her parents.

The moment she got in the car, her father swears: "Don't come to this school for classes in the future. I'll contact you to transfer schools today. From now on, you're not allowed to see that rascal named Zhang again!"

Then Du Weihong got into the car with eyes on, and the car drove away from the gate of Haizhou No. 1 Middle School. Her role in Haizhou was all over.

Since the actors have all been integrated into the film, the shooting efficiency is very fast. The scenes that were originally scheduled to be filmed at 1:30 were all over at 1:00.

After the performance, Li Mu found Ning Hao. Tell him that he is going back to Yanjing this afternoon, and let him lead the shooting for the next two days. Haizhou's scenes have been filmed for 80%, and the remaining 20% ​​will be left to him to help with the finishing. After finishing, I took the crew directly back to Yanjing, and I waited for them in Yanjing and didn't come back.

After a few days of cooperation, Ning Hao and Li Mu have become buddies. On the set, Ning Hao has been sharing various tasks for Li Mu. Ning Hao's "bold predictions" and "broadened horizons" convinced Ning Hao, in his words: "I know you're bragging, but nothing else, I'm just convincing you."

Precisely because of this increasingly close relationship, Ning Hao did not wait for the end of the film, and planned to sign with Makino Imaging on the first day of 2002, and he would sign Makino Imaging with him at that time. Tang Wei, who went to school in the theater director department.

In his last life, Li Mu had never been in contact with the entertainment industry at all, and he had never even gotten to know it up close. As soon as he got to know a little bit in this life, he was particularly interested in this circle, because he found that as long as he opened a breakthrough in this circle, he would There can always be unexpected harvests. When he was just preparing for the film, he met Ning Hao, and through Ning Hao's light, he met Chen Kun again, because of Chen Kun, because of a simple plan, he met Zhao Wei again, and he went to the scene to film. , he met Tang Wei who was still a student.

In Li Mu's dream, the most perfect operation mode of Muye Imaging is to make a steady stream of money from other fields, and then invest a steady stream of money to those potential directors and enable those potential actors to make potential movies. , Because I have come here, I understand the development of the domestic film market, so this business package is profitable. Moreover, if I can still have a larger cash flow, I will invest in the cinema chain myself. If you can earn more, you can attract more famous directors and stars to make more profitable movies and open more theater chains.

As long as it is properly operated, this is a snowballing mode of operation, and the future development space is enormous.

...

Li Mu and Du Wei booked the same flight from Jinling to Yanjing. The plane took off at 4 o'clock in the afternoon. Ye Tianming, who had no role in the afternoon, personally drove the two to the airport. Before boarding the plane at 3:30, Li Mu also gave Zhao Kang a special service. I made a phone call, on the one hand to ask about the development of the situation from the morning to the present, and on the other hand to inquire about the public relations of the media.

Zhao Kang said that he was still running public relations outside. He went to the largest supermarket chain in Yanjing in the morning to buy a shopping card of 200,000 yuan, all with a denomination of 5,000. In his words, this kind of shopping card is anonymous, It doesn’t keep any records. When it is delivered, there is no psychological burden for others to hold it. Moreover, the store of this supermarket is very prosperous in Yanjing now, and the products are also very complete. The home appliances are especially good, so the shopping card of this supermarket is always available. It can be easily realized by recycling at a 5% discount.

Li Mu was amazed at Zhao Kang's current delicacy, and after affirming his approach, he asked him about his current public relations progress.

The 200,000 shopping cards have been sent out and 160,000. Now the news media and print media have not found a suitable way. Li Mu immediately gave Zhao Kang the contact information of several media reporters he had contacted during the interview.

At the same time, Li Mu instructed Zhao Kang again: "Tell all the media people you contact that after this is done, the public relations fee will be doubled."

The million-person explosion was originally big news. However, if there is no guidance, when the media reports such big news, the starting point is often different.

For example, in this incident, some media may see that the infringement of q bar has triggered the resistance of Tieba netizens. Such a media perspective is undoubtedly beneficial to Tieba;

Some media may look deeper and point the topic to the current blind spots and marginal areas of law in the Internet field, trying to arouse the thinking of relevant legal departments and the Internet field. This kind of media perspective is not very interesting to Tieba;

If some media point the topic to the "million-person scale" of this incident, and make a big fuss here, to promote the huge influence of the Internet, it would be a bit dangerous, and I'm afraid that the listeners will be interested. If it attracts the government Excessive attention, maybe it will get burned.

Therefore, whether it is out of the consideration of chasing the q bar or for his own safety, Li Mu needs to guide the media perspective to the first level, which is the simplest and most direct level: q bar Infringing on the rights and interests of a large number of post bar friends, the bar friends spontaneously organized to protest in the q bar, we must avoid excessive interpretation of this incident by the media, if everyone thinks that this incident is such a simple cause and effect, then this incident will not be Self-defeating and causing trouble for yourself.

In order to achieve this goal, not to mention 200,000, Li Mu would also spare 2 million.

This is also where Li Mu is ahead of his peers.

The development of the Internet has to go through many stages. Before 2000, the Internet was in a period of exploration. Everyone tried to explore various possibilities of the Internet, made bold assumptions, and boldly explored and tried; the Internet after 2000 has a period of several years. During the period of hard work, the road to try from the groping period has gradually been demonstrated. Everyone is busy staking the field and seizing opportunities in different neighborhoods. Therefore, Internet companies at this stage will spend most of their energy on focusing on development. In other words, to put it bluntly, the current Internet companies are not very good at dealing with demons and moths;

After 2005, the Internet market will gradually enter a real mature stage. Everyone starts to lay out the ecology, develop a closed loop, and those who are engaged in software want to do hardware, and those who do hardware want to play software. There are more and more intersecting fields. 05 Two companies that were not related to each other before 2005 may have a war in multiple fields at the same time. At this time, Mr. Ma of Tengxun and Mr. Zhou of 3721 would never have dreamed that in another ten years, the two of them would fight together. People's companies will be turned upside down and broken.

The three-dimensional comprehensive competition in the future will also give birth to various means of competition. All of the large Internet companies in China have a strong public relations department, but now, several well-known Internet companies in China do not even have the functional structure of "public relations department".

Under such circumstances, how could he have played Li Mu? (To be continued.)