Chapter 1781 Another 20 Million Investment
After Ele.me's merchants bowed their heads to the platform, the life of Niu Takeaway was even more difficult.
The most direct impact is that after Li Mu made the merchants bear 50% of the subsidy, he increased the overall intensity of the subsidy, and now the discount has surpassed that of beef delivery.
Even with the same preferential margin, Ele.me's operating costs are lower, which makes Niu Waimai unmatched.
In addition, Ele.me's delivery capabilities are getting stronger and stronger, and Niu Takeaway has never been able to break out of the terrible cycle. More and more Niu Takeaway food delivery staff, after knowing the gap between Niu Takeaway and Ele.me, Choose to go into the latter camp.
What Li Mu wants is very simple, that is, to ensure that the delivery capacity of cattle takeaway can never be improved.
Therefore, as long as the cattle takeaway recruits people, if you are hungry, you will poach people.
It doesn’t matter even if the delivery capacity of Ele.me’s riders is redundant. The Shanghai stock market is very large, and Ele.me can invest the riders it has dug into other areas of the Shanghai stock market.
Lu Yunhao has almost nothing to do with the current situation, but IDG is still urging him to find a way to break the situation as soon as possible to see how to break out of the siege.
However, the current situation is far beyond Lu Yunhao's ability, and he simply has no way to control the current situation.
IDG is also increasingly desperate.
However, they have now invested 20 million US dollars with other Wall Street tycoons, and it would be too embarrassing for them to give up at this time.
But if Niu Waimai wants to continue to develop, there must be a lot of money coming in to break the game.
For example, how to break through the shackles Li Mu imposed on the delivery of cattle?
IDG representatives found a variety of solutions after a meeting with the Niu Waimai team.
First, develop lithium-ion battery electric vehicles by yourself, and then manufacture them in large quantities. This cost is high, the cycle is long, and the effect is slow, but once it is realized, the current distribution dilemma of cattle takeaway can be solved once and for all.
Second, hire people with legal motorcycle licenses in the Shanghai stock market at high salaries to deliver meals to Niu, or rent their motorcycles from these people at high prices. However, at this stage, those who have legal motorcycle licenses in the Shanghai stock market are all There is no shortage of money, so if you want to impress them, the cost must be high;
Third, invest heavily in cyclists and increase the number of cyclists to 8,000. Once there are 8,000 cyclists in the urban area of Shanghai Stock Exchange, at least 40,000 orders can be placed in one hour during the peak meal period. In this way, you can basically break through the shackles of Ele.me.
However, all three solutions require a lot of capital, especially the second and third solutions.
But for IDG and other capital on Wall Street, it is not possible to stop losses and withdraw at this time, because then, shame is second, and the key is that all the money that has been spent has been lost.
Thinking that Li Mu had dissed the entire Wall Street by himself, these big guys in the capital circle gritted their teeth and decided to do more to break through Li Mu's shackles no matter what, and then seize market share with Li Mu.
Therefore, IDG and Wall Street capitalists decided to immediately invest 20 million US dollars in Niu Waimai. For these 20 million US dollars, at least 10 million US dollars should be used in the second and third solutions, and then another 1 million US dollars. Develop lithium battery pack technology suitable for electric vehicles.
Ten million US dollars, which is about 82 million yuan, is very easy to deal with motorcycles and bicycles when the money is taken out.
Lu Yunhao originally wanted to communicate directly with the Shanghai Municipal Party Committee. In the name of foreign-funded enterprises investing in the Shanghai Stock Exchange, he asked the Shanghai Stock Exchange to solve at least 2,000 motorcycle indicators, but the Shanghai Stock Exchange thought that Li Mu was also increasing his presence in Shanghai The city's investment, after weighing it again and again, still refused Lu Yunhao's request.
Everyone knows that Niu Waimai took the money from Wall Street against Li Mu, and Wall Street had already offended Li Mu because of excessive greed for profit. Now the food delivery business is one of the battlegrounds between the two parties. At this time, the Shanghai Stock Exchange or If you want a team, you have to stand on the side of domestic enterprises.
No matter what you say, you can't open up convenient conditions for foreign-funded enterprises.
Lu Yunhao's plan to find support from the municipal party committee hit a wall, and then immediately asked the ground push team to issue a recruitment order to recruit owners of legal motorcycles in Shanghai to join the food delivery team of Niu Waimai. Motorcycle owners bring their own motorcycles and can get five Thousands of basic salary.
Five thousand yuan is a relatively high income in the current Shanghai stock market, but for most legal motorcycle owners, this income is not worth their full-time investment.
So, this road, Lu Yunhao only recruited about 300 motorcycle riders.
However, the delivery time of three hundred motorcycle riders did make a big difference.
First of all, these motorcycle riders basically don’t need to worry about battery life, and they don’t need to invest a lot of time and energy in battery life. Even an ordinary 125 motorcycle can run more than two or three hundred kilometers with full gas, and the battery life is almost the same as that of lead-acid batteries. It is ten times that of electric vehicles, and the refueling time is too short. It can be done in a few minutes, and the battery life can be increased from 0 to 100%. This is a speed that electric vehicles will not be able to reach in the next few decades or even hundreds of years.
Secondly, Lu Yunhao gave these riders who are not limited by battery life a higher reward for dispatching orders. If a motorcycle rider works hard for eight hours a day, his daily income can exceed 300 yuan.
This is really impressive. In this year, if you work hard, you can get a monthly salary of over 10,000, which is definitely a super high income standard.
At the same time, the motorcycle rental business has also made some progress.
They leased more than 200 motorcycles at prices more than double the market price.
Later, they found more than 200 riders who could ride motorcycles from the rider team and directly upgraded them to motorcycle riders.
Five hundred motorcycle riders made Niu Takeaway a huge step in one fell swoop.
However, behind the efficient delivery of meals by these 500 motorcycle riders are their high salary costs, car costs, and high order subsidy costs.
It can be said that the running of these five hundred motorcycles is equivalent to constantly throwing money out for the cattle delivery.
What is burning in the motorcycle engine is not gasoline, but a large amount of RMB.
Fortunately, IDG and Wall Street Capital are willing to burn it again. What they think is that no matter what, they must burn the cloud to see the moon, otherwise once it is blocked by Li Mu in the distribution link, the platform of Niu Waimai will soon enter the stage of death. .
At the same time, Niu Waimai seems to be suffering from insufficient firepower syndrome. After 500 motorcycle riders are in place, they are not satisfied. They plan to add another 5,000 cyclists to compete with Ele.me.
Ele.me's head of the Shanghai Stock Exchange felt the enemy's turbulent attack, and immediately asked Li Mu what to do next.
Li Mu analyzed Lu Yunhao's generosity.
He felt that Lu Yunhao's character was still very clear to him, and he summed it up in eight words: he blows a lot and thinks very little.
In other words, this person has no pattern and is still timid.
It is absolutely not something that Lu Yunhao can do to let such a person go all out and put in so much money to burn it all at once.
It can be seen that there must be strong support from Wall Street behind him.
However, Li Mu also understood the situation on Wall Street.
Wall Street investment can be understood as mining.
If a project is really good, they will invest all the way until the mines with a depth of hundreds of thousands of kilometers are built, the minerals can be mined, and then they will enjoy the fruits of the harvest.
If the project is not so good, they will invest their own money to dig a section, dig a few dozen meters or hundreds of meters, and then go to attract other people to invest.
By the time others invest in and the mines are dug deeper, they may have made enough money to quietly exit the unbuilt mines.
As for those who came in later, they could only choose to continue digging until someone else came in to take over the bid, quit on their own, or dig until the mine finally failed, or the mine collapsed.
Li Mu believes that beef delivery is the second kind of project for Wall Street.
They also don't believe that if they support a Lu Yunhao, they will be able to compete with themselves. All they want is to get a good start first, and then use this good start to fool more investment in, and then gradually withdraw when they earn enough.
This is the best possible situation for Wall Street.
Imagine investing tens of millions of dollars, and then diluting your shares in the ever-increasing valuation. Finally, tens of millions of dollars became hundreds of millions of dollars, and you won several times of profits. Step by step To come up with a beef takeaway to disgust yourself, this is killing two birds with one stone for Wall Street.
However, if Niu Waimai can't get a good start, and is beaten by himself one after another, it is estimated that these big Wall Street bigwigs will start to consider stopping losses.
To understand this, Li Mu felt that if he could suppress this wave of Niu Takeaway, it would likely hit the stop loss point on Wall Street and make them give up halfway.
So, Li Mu decided to take a multi-pronged approach.
First, immediately send a notice to all the merchants in the Shanghai market. Ele.me will conduct an inventory check on the platform. Any merchants who have settled in Ele.me will directly stop their stores from accepting orders once they find that they have also settled in Niu Takeaway;
Second, immediately notify the users in the area covered by Niu Takeaway, and the online and continuous ordering will get YY coins. From now on, users who place orders on Ele.me every day will get 10 yuan YY coins if they place orders for three consecutive days; If you place an order for five days, you can get 20 yuan YY coins; if you place an order for ten consecutive days, you can get 50 yuan YY coins.
YY coin is a virtual currency. For Muye Technology, there is basically no actual cost, but of course it also has negative effects. If too much YY coin is given away, it will naturally affect the original recharge amount of YY coin.
However, what Li Mu considers is that most of these users who are staring at the discounts on the food delivery platform every day are very sensitive to money, and these people have a high probability of not recharging YY coins.
In this way, the actual impact of giving away YY coins will be smaller.
For example, among the 10,000 users who received 10 yuan of YY coins, 9,000 people were not ready to recharge YY coins at all, so what really affects the amount that the 1,000 people originally planned to recharge, so the impact is very small.
This YY coin has a wide range of uses for users. You can buy YY membership, you can buy YY cartoon shows, you can also use it to decorate YY space, and you can use it to play interactive social games such as farms and Zombies, or go to YY. The game platform can also be replaced by Happy Bean to play chess and cards. In short, it has a lot of uses.
The key thing cannot be reflected, so it is given to the user, and the user can only use it to consume.
Although it seems that virtual currency is not real money, its attractiveness to users is not generally high. Even if it is not worth the corresponding RMB in the eyes of users, it is worth at least 6 or 70%, which is enough.