Chapter 1712 Storytelling

Ford quickly gave Li Mu an exact reply through Davidson. In the reply, Ford made it clear that the three brands of Jaguar, Land Rover and Volvo could be considered for sale.

As for more specific issues, Ford hopes to have an interview with Li Mu, or the two sides will send representatives to conduct a brief consultation first.

Li Mu immediately thought of sending Elon Musk over to take the lead. Elon Musk is one of the top cheaters in Silicon Valley. There is no problem with him, and it is even more effective than going out on his own.

As it happens, Elon Musk is in the United States, and if you find time to fly to Ford headquarters, you can talk to them about the first round first.

So Li Mu called Elon Musk again and asked him to go to the city where Ford's headquarters is located on the weekend, and go directly to the Ford person for an interview next Monday morning.

On the phone, Li Mu made a few requests to Elon Musk:

First, Ford must be required to transfer all assets under the three brands, including hidden assets such as patented technologies;

Second, Ford must ensure that after the acquisition of Makino Technology, the core teams of these three brands will not leave their jobs in the next three years. Similarly, Makino Technology also guarantees that the salary of the employees of these three brands is not lower than the level of the same industry;

Third, the payment must be made in installments. No matter what the final negotiated acquisition amount is, Muye Technology will pay in five years, 5 in the first year, 25 in the second year, 20 in the third year, and 10 in each of the remaining four, five and two years. That is to say, from 2004, it will not be until the opening of the Yanjing Olympic Games.

If Ford can agree to these three points, then continue to chat with them. If he can't agree, there is no need to continue the chat.

It's really not possible, you can also talk to Daimler about the acquisition of several Chrysler brands.

After the merger of Daimler and Chrysler, it will be a bloodbath. Chrysler has no ability to make money, and it has a strong ability to owe money. It is said that the current market value of DaimlerChrysler has not yet merged. Daimler's own market value is high. .

Daimler certainly can't sell Mercedes-Benz to itself, but Chrysler, Jeep, Dodge should still be fine.

As for the acquisition price, Li Mu naturally cannot let Elon Musk decide to negotiate, and he himself can't make a decision right now. The team that Elon Musk set up before was prepared for this, such a large acquisition case, The whole process will take at least a year or so. After the intention is reached, you can slowly touch their bottom, and then combine their quotations to formulate a pricing strategy for the acquisition.

Elon Musk is naturally obedient. After receiving the call from Li Mu, he immediately began to prepare for the trip.

After handing over the negotiation with Ford to Elon Musk, Li Mu continued to focus on the panda bear.

With the popularity of panda bears, Sichuan has become the biggest beneficiary. The number of tourists has soared, tourism revenue has soared, and even local housing prices have skyrocketed overnight.

Back in the day, Zhao Lei sang the house prices in Sichuan with a song "Chuandu" on "I Am a Singer", not to mention the global brainwashing propaganda of panda bears.

Panda bears made the city popular all over the world overnight and became the most wanted city for tourists around the world in 2004.

Many hotel groups also focused their attention on Sichuan. For a time, there were more than ten hotel groups planning to open branches or expand operations in Sichuan, and tourism capital from other levels also poured into Sichuan.

Even Sichuan Airlines is actively applying for loans and government subsidies, hoping to expand its fleet as soon as possible, make full use of the base camp of Sichuan, and eat and eat during this wave of dividends.

At present, the marketing team of Muye Technology has also reached a consensus with the Sichuan government to make the panda bear the most important visual element in the future of Sichuan.

That is to say, the image of panda bears in the future will be overwhelming in the entire Sichuan. When tourists come to Sichuan,

Make sure he can see the panda bear as soon as he opens his eyes.

This is also a copy of the operation method of Kumamoto Prefecture. In Kumamoto, Kumamon bears are also overwhelming. Traveling to Kumamoto Prefecture is equivalent to being in the ocean of Kumamon bears.

At the same time, Muye Technology has not stopped cracking down on pirated copyright infringement. At present, the national market supervision departments are focusing on pirated panda bear products, so that it is basically impossible to buy panda bear related pirated products.

The entire Yiwu Small Commodity Market seems to be under a spell. Originally, it was all Kumamon-related products, but now it has completely disappeared.

From production to wholesale to retail, every link is being watched by the market supervision department, which has led to the breakage of the monetization chain of pirated goods.

For example, some small workshops want to take the risk and continue to produce some pirated panda bear products for illegal profits, but it is difficult for him to find wholesalers who dare to continue to distribute pirated panda bear products, let alone retailers scattered all over the country. ;

If there are some intermediate wholesalers who want to take desperate risks, they go to their upstream, and the upstream factories may not dare to start production, and the downstream retailers may not dare to ask for it;

If the bottom-tier retailer wants to take risks, it will be even more troublesome.

Therefore, once the chain of production, wholesale and retail is broken, pirated goods will lose the soil for their existence.

To solve the bad influence of piracy, Li Mu decided to continue to cultivate the influence of Panda Bear.

For him, Panda Bear is a super ip, but for now, the popularity is enough, and the content is still lacking.

This guy currently only has a few sets of cartoon characters and two sets of live-action dynamic expressions.

To keep the popularity of Panda Bear, we must not only continue to promote the cooperation between Panda Bear and top brands, but also continue to launch new cartoon images, new dynamic expressions, and even launch more offline promotional activities. .

Li Mu knows very well that a good IP will suffer a big loss if the content is very short and infrequent.

On the other hand, looking at the operation mode of popular IPs in the West and Japan, as long as the ratings of a TV series are good enough, it can be shot season after season, and a comic can also have hundreds of episodes. This is the key to strengthening IP. .

Li Mu feels that the image of the panda bear is somewhat thin, because it only has images and actions, and there is no story behind it.

Since there are no stories, create some stories for him!

The first thing Li Mu thought of was to invest in a panda bear series cartoon first.

Just like Xiyangyang and Xiongxiang, make up a world view, a character, and a background for the panda bear, and then use a main line and countless small stories to string them together.

If you make an animation, it is not suitable for the modern background, because once it is integrated into the modern background, it is necessary to deal with human beings, because human beings are the creators of modern society.

Li Mu didn't want a cartoon animal image to intersect with modern humans, so he might as well set a worldview without humans and full of animals.

Thinking of this, Li Mu immediately thought of "Zootopia" and "Kung Fu Panda".

The movie "Zootopia" is very new. The animal world view in it is very huge. There are almost all animals you can think of in it. The protagonist is a rabbit who dreams of becoming a policeman.

Li Mu can't remember which year "Kung Fu Panda" was released, but Li Mu still has a deep memory of the plot of "Kung Fu Panda".

There is not only a panda named A Bao, but also A Bao's adoptive father, a duck, and animals with distinctive characters such as turtles, tigers, cranes, mantises, snakes, golden monkeys, rhinos, red pandas, etc. The structure of the game is not as complicated as that of "Crazy Zoo", but because it incorporates the unique martial arts style of China, it is also very plump.

Comparing the two, the theme of "Kung Fu Panda" is more suitable for panda bears.

Moreover, "Kung Fu Panda" itself is the background of ancient China combined with martial arts style, and the Chinese elements are stronger.

In Li Mu's mind, there was probably a prototype.

This prototype is divided into two steps. The first step is to borrow the setting of "Kung Fu Panda". The background is in a small town in the Huaxia Mountains. There are various animals living in the town. Among them is a panda named A Bao.

Bao is the only panda in the town. His father is a duck who opened a noodle shop. At this time, Bao has just grown up and has a dream of becoming a kung fu master.

The follow-up plot trend also completely uses the routine of "Kung Fu Panda".

However, this is only the first step.

The second step is to push the timeline of the story forward.

Po in "Kung Fu Panda" begins when he is a young adult, tells how he became a master of kung fu all the way, and then tells about the special background of him and his clan.

The second step is to describe the story that happened in this town when A Bao was a baby panda. This can be set as a young-age route like Xiyangyang, and attract the audience through unit stories.

In this way, "Kung Fu Panda" has seized the big screen and the market of children, teenagers and adults.

And "Young Po" seizes the small screen at home and seizes the market for children and teenagers.

Thinking of this, Li Mu suddenly remembered that "Kung Fu Panda" seemed to be made by DreamWorks.

DreamWorks, Spielberg's!

So, Li Mu immediately called Spielberg.

We are all old acquaintances. Wouldn't it be beautiful to let his DreamWorks make a big animated movie for his panda bear. Everyone gets what they need?

The call was connected, and Spielberg was a little excited to receive Li Mu's call.

After being polite with him for a while, Li Mu went straight to the point and said, "Stephen, I'm calling to ask you for help."

Spielberg said hurriedly, "Mr. Li and I are so polite. If you have anything, you can speak up."

Li Mu said, "I recently created a cartoon character called Panda Bear. You must have heard of it, right?"

Spielberg laughed: "Of course, it's not just hearing about it, I'm a fan of panda bears personally."

"That's great." Li Mu said, "That's right, I want to customize a series of big movies for Panda Bear, an animated film. Your DreamWorks is a master at making animated films. Are you interested in making a big Panda Bear movie? ?"

"Panda bear?" Spielberg said subconsciously: "We just started a new project at the end of last year, which is the theme of panda, and the art aspect has now begun to work on visual design."

Li Mu hurriedly asked, "What project? Is it easy to reveal what it's called?"

"It's tentatively called Kung Fu Panda," Spielberg said.