Chapter 162 Advertising Investment
Chapter 162 Advertising Investment
The weekly sales of comics have reached 12 million copies, and it is indeed time to sell advertisements.
Advertising space will not be cheap. This is something everyone knows. The sales volume is close to 50 million copies per month, and 600 million copies a year. The key is that people still have potential, which is also an indisputable fact.
Low price?
This is a common trick used by advertisers. Now that the economy is in a downturn, it is better to sell it at a lower price than to open up the advertising space.
It's a pity that this set of things doesn't work here, and people don't sell it for half a year's advertising fee, so it goes without saying how capricious it is.
The most hateful thing is that there is only one similar product, and you, Hongguoguo, are provoking a price war.
Then what do you say that the advertising company buys out?
This is not what you want. The drink is the drink. You can’t bring in other advertisements. Besides, the advertisement position of the drink is the best. It’s either Pepsi or Coke. Others should wash up and sleep. .
Such strict requirements are still difficult to stop many users. The more depressed the economy is, the less you can save on advertising costs, otherwise you will die.
This is the reason why William White's acquisition of NBC did not go well. In such a bad world, the cost of TV advertising has risen against the trend.
Regarding this situation, William White is also very speechless. There is really no way. Now is the golden age of the TV industry. The rapid popularity of TV has greatly increased the audience.
This is because their TV programs are not good enough. If there are some good episodes, the ratings are estimated to be very encouraging.
There are so many TV stations in the United States that it can only be described as sensational, and the competition is naturally very fierce. After all, NBC is known for its seriousness, which is still very disadvantageous.
News program breaks?
This is really not allowed. The advertisements inserted in the middle of the TV series are also the creativity of Tianchao. Laomei’s advertisements cannot be inserted indiscriminately. This has certain restrictions.
Relatively speaking, talent shows have less restrictions. When you watch talent shows, you will find that these bastards are constantly advertising.
It is impossible for you to insert so many advertisements in the episodes. Some people may still watch it in thirty seconds after the end of the film, and they will definitely change the channel in one minute. This kind of advertisement space cannot be sold at a price.
America's cable TV is even more ridiculous, basically no advertising is allowed, people pay to watch TV, not to pay to watch advertisements. Well, this reason is relatively strong. It seems that only the US Emperor does this, right?
Anyway, no one cares about it in Asia. If there is no advertising space, the TV station may go bankrupt. The so-called cable and wireless are just talking about the way TV programs are broadcast, which is different from Laomei's idea.
Public TV stations rely on advertising to survive. The advantage is that the audience is relatively large, because they don’t need to spend money, and there are many restrictions on TV programs. Don’t think about American dramas of the police and gangster genre.
Cable TV is messed up, basically there is no restriction, but there is one thing that is very troublesome, the most is to place advertisements, and you cannot directly advertise on Hongguoguo.
Seems very unreasonable, right?
This is actually a way of balance. If you let go of these restrictions, public TV stations will have no way out.
This rule is actually quite good, everyone can have a bite to eat, and Laomei’s newspaper and magazine advertisements are not cheap, which also has something to do with their TV advertisements.
In this way, William White was cheaper, and the advertising value of Comic Weekly became greater.
If you think about it, you will understand that the ratings of more than 10 million viewers are considered quite good in the United States, and the advertising costs are not cheap.
As for the effectiveness of the advertisement, you can tell by looking at the grape juice and glacier mineral water. This is a trial production, and they can still sell well.
Well, in fact, the sales volume is also very limited, but don't forget that the brand's popularity is not low, and the lack of sales is basically the reason for production.
Anyway, the farmers in Texas are very happy. They have escaped a catastrophe. Without this factory, I don’t know how many grapes would have rotted in the field.
"William, how much do you think the advertising costs will be?"
"One hundred million, this is my bottom line."
"Pfft..." Little Bush spat out a mouthful of water.
How many? Don't you kidding, how could there be so many?
"A lot? It might be 15 million copies next year. You can buy 4 million copies of a magazine. I'm a weekly magazine. The weekly magazine is four times as big as the magazine, and the sales volume is also four times. Is it really expensive?"
"Damn it, you are stealing money!"
"Haha, the most fierce competition is definitely the two Cokes, as well as the home appliances for the footbath, and then sportswear and toys. I really can't think of a reason for it to be less than 100 million?"
Speaking of pretense, William White has reached the pinnacle, with a very arrogant and disgusting look.
"Besides, if the price is too low, it's okay if I don't sell it. The game console will be released next year, so what if we advertise for half a year?"
"Damn, God is blind, all good things belong to you bastard."
"Heaven rewards hard work"
"What, please don't speak a foreign language, it's very impolite."
"Okay, okay, I apologize. This is a proverb in China, saying that God will help those who work hard. I hope everyone will be more diligent."
"Xie Te, that's God's blindness. I'm much more diligent than you. Why didn't these good things come to me?"
The final advertising fee did exceed US$100 million. If there were not many restrictions, it is estimated that the price would reach US$150 million.
Although it is 120 million, it is scary enough. This comic company has already broken even. With this extra income, even if it does not earn 200 million a year, 150 million is not difficult.
Such a company, you say, is valued at 500 million?
This might be the funniest joke of the year.
Unless William White is crazy, absolutely not accepted.
Wall Street went crazy. They suddenly realized that they were wrong. Their previous expectation was only 30 million. Now it seems that they are stupid pigs.
Marvel is also crazy, they are crazy with jealousy, this is so fucking unreasonable, are you selling comics or advertisements?
Now that they know it, it's no wonder that they are not in a hurry to sell the booklet, they simply have a comprehensive consideration.
Isn't The Simpsons selling booklets?
Seems to be selling well.
William White was not interested in the pamphlets, and this kind of money could be earned with advertising fees. Unless he was allowed to advertise in the pamphlets, he had better wait!
You said it would affect sales.
This is really not possible. Those who buy the book must be true fans, and they won't mind spending more money.
Do you really think that only children read cartoons?
The lives of foot basin people are very stressful, and their hobbies are quite strange. There are really seventy-year-old men who like KT cats, and no one around them will say anything.
You have to try another place, this old guy will definitely be sprayed to death.
The vigorous advertising and investment promotion conference ended, and the advertising and investment promotion entrusted Christie's auction, which can be regarded as a pioneering work.
For someone's method of earning money, people in the industry only have one big word.
Advertisers are not so happy, because it is very obvious that the cost of the next session will be higher. Are they expecting good advertising effects or mediocre advertising effects?
This is too tortured.