Chapter 321 New Sneaker Sharing Agreement (Please Subscribe!)

UA is naturally interested in Ji Feng's potential. Kevin wants to bring UA to the whole world, break the monopoly of Nike and Adi, and turn UA into the next industry giant. This is obviously not something that can be done by signing a few NBA stars. arrived.

What UA needs is an epoch-making superstar. Obviously, Kevin is looking at Ji Feng's point. He believes that Ji Feng will use his own strength to drive the development of the entire NBA and even the world's basketball.

Just like Jordan did a dozen years ago...

If Ji Feng knew that Kevin thought of himself so highly and wondered if he would regret signing the contract, he would simply be on the boat of thieves.

But according to Ji Feng's personality, even if he knew, he should be more excited. Challenge Jordan, this is the dream of every basketball player.

In the NBA, when people are optimistic about a player, they will usually be named as Jordan's successor, which shows Jordan's status in people's minds.

Not to mention anything else, Jordan's signature shoes make him tens of millions of dollars every year, more than when he was playing, and he almost monopolized the market for signature shoes.

Over the years, the most sold signature shoes every year is still AJ. He is even more than the five best sellers in active duty combined. The market share in the United States once exceeded 90%!

So Nike's signing of Jordan is definitely one of the most important moves in the entire history of the company's development.

But it's too early to talk about these. Obviously, the current Ji Feng is not qualified to challenge Jordan, and UA is far from AJ.

And now, in the middle of the night on the last day of 2007, Ji Feng has just arrived at UA's headquarters in Los Angeles, where he will welcome the global release of the first signature sneaker of his career, the Wild Strikers!

But this is not the ultimate purpose of Ji Feng's coming here. He wants to come here to sign the sharing agreement for his signature sneakers.

That's right, the 90 million yuan in the previous 7 years was just the endorsement fee, and Ji Feng signed the highest-level S-level sneaker contract with UA. That is to say, for every pair of shoes sold, Ji Feng can get the corresponding share. .

As for why the contract was not signed until today, the first reason is that Ji Feng is too busy and has no time until now. The second reason is that UA and Ji Feng, as well as JY Group, which is far away in China, are now the largest electricity supplier in China. Shang Ali has a deeper level of cooperation, and they have done a lot of preparations for today's launch!

The confidence of UA and Ji Feng comes from this.

There are two main places for Jifeng's sneaker sales. The first is the United States. The consumption level here is the highest in the world. There is no doubt that it will be Jifeng's home base, China.

The US side is naturally the responsibility of UA itself. They have their own official website and stores.

In China, they are a bit uncomfortable. It is difficult for them to penetrate in a short period of time. Although the store has been under construction since the signing of Jifeng, it has only opened in major cities such as SH and BJ. There are a few more specialized stores, and the rest is the counter model in large supermarkets.

This is far from meeting UA's needs and ambitions for this sale, but there is no way, the matter of eating a fat man in one bite is definitely a fantasy story, so they can only take it slowly.

However, Ji Feng appeared at this time. Under Ji Feng's matchmaking, JY Group and UA formed a cooperative relationship. JY Group will become UA's agent in mainland China. With JY Group's channels, the problems that were worried before will no longer exist. .

Later, Ji Feng thought of a plan to pre-sell online. This new shopping method coincides with what Ji Feng thinks is his fan base.

And Ali took the initiative to come to the door at this time. They are now undoubtedly the leader of online shopping in the mainland. They have their own customers, publicity channels, and a complete logistics system. Third, they also desperately need international brands to settle in to further expand the influence of their platform!

In addition, Ji Feng has also invested a lot of money in this platform, and he is one of the major shareholders. Ji Feng feels that this transaction will make a steady profit, so of course it will be cheaper for his own people.

So in this way, the Sifang company hit it off, and the UA official flagship store on Ali came into being. Ali attaches great importance to this cooperation, and has long been hyped on the Internet.

And not only that, in order to cater to China's time, UA even started at midnight in the United States, just to make Chinese fans feel respected.

In the United States, UA was also inspired and found Amazon, and they will cooperate with almost the same model.

All the cooperating people have a hunch that if successful, this will be a revolution in the history of sneaker sales, and all participants will get unexpected developments.

This whole set of operations made everyone who is familiar with the inside story sigh that Ji Feng has a pair of hands that can turn clouds and rain. If Ji Feng's stroke is successful, Ji Feng will leave his own myth in the business world.

However, Ji Feng felt that it was nothing, just integrating resources, and the subsequent work was not done by him. How they signed the agreement, Ji Feng did not care. Anyway, according to what James told himself, if it was successful, Ji Feng's company It will make a lot of extra money, and Ji Feng is also looking forward to whether it will succeed or not.

However, this has given UA a great shock. Ji Feng's ability is deeply imprinted in the heart of UA President Kevin, so Ji Feng will be invited today, and the new sneaker sharing agreement is ready.

"Man, this is our revised sneaker contract. To be honest, there is still an hour left, and I can't wait." Kevin handed the contract to Ji Feng and James, and then said with a smile.

"Wow, it's not bad, I don't think it's a problem." Ji Feng said after seeing it.

The basic content is similar to the general sneaker sharing agreement. It requires the player's performance on the court and the number of appearances. After all, sneakers are the same as people, and they need to be exposed. If they do not meet the standard of deduction for each level .

The second is that Ji Feng also needs to advertise his shoes often, or wear them on some occasions. Of course, this is understandable. This is a win-win way.

The third is the sales volume. If it is too low, UA will also discount or reduce the cost. On the contrary, if it reaches a certain sales volume, such as sales reaching one million, there will be a reward of $500,000 for the quarter peak, and so on.

But unlike others, Ji Feng will get 7% of each pair of shoes, which is 2 percentage points higher than the general 5%! That's something that a star like James doesn't have.

Take this pair of Kuangfeng generation as an example, the price of UA in the United States is 160 US dollars for the regular version, and the limited pink and black version is a little more expensive at 299 US dollars. The limited edition is 1999RMB.

According to the exchange rate, it is definitely worth the money. As for the limited edition, it is so expensive, of course, to highlight the difference of the limited edition. Besides, the coquettish color of pink and black is bought for collection.

Others have about 8 colors, enough to sell.

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