Chapter 894 Business Talk

In fact, if you want news, you can buy it with money, but the kind of money you buy seems formulaic and false, it is pure commercial flattery, and this kind of carelessness is easy to self-defeating.

Yun Xiangxiang didn't intend to do this, and Zhao Guibi specifically pointed out that it would not cost money, which meant that he would use Memorial's network resources and do what he liked, as long as the quality of the perfume passed the standard, there would definitely be media tap water.

"This is not good, s.p.a is not a new brand, and the promotion and operation side must have its own regulations." Yun Xiangxiang felt that this was not the field she should reach out to.

"You can discuss with the person in charge of the brand here, and ask about their publicity plan. This is your right. After all, you are the spokesperson who needs to cooperate with the publicity." Zhao Guibi thought for a while before saying, "They still have You haven’t been notified, it should be that it hasn’t been decided yet, you can take the initiative if you take the initiative to participate.”

"Let me think about it." Yun Xiangxiang listened to Zhao Guibi's words.

I didn't want to get involved before, because as a spokesperson, she only had the obligation and responsibility to cooperate with the publicity, and she was about to go abroad. If she took the initiative to participate, but she was not in the country, she couldn't cooperate. Wouldn't that be a slap in the face?

However, Yun Xiangxiang could use the reason that he was going abroad soon and was worried that he would not be able to cooperate in time to ask them first when they decided to go public and what kind of publicity they would carry out.

The reply they got was that they actually decided to launch Yunxiangxiang's birthday next year, announcing it as a birthday gift for the brand endorsement, and starting pre-sale at the same time.

In this way, Yun Xiangxiang's plan was completely disrupted, and she was planning to make year-end benefits.

The pre-sale has not yet started, how does she do it?

The decision of the brand side is also very wise. First of all, they must have seen the annual fundraising of Yun Xiangxiang's birthday, and secondly, they have seen that Yun Xiangxiang has a movie in the Spring Festival. Once the movie is popular, Yun Xiangxiang's popularity and popularity It is the best publicity.

No wonder she hasn't mentioned any notice about the brand promotion until now, and there are three months before her birthday!

Yun Xiangxiang had no choice but to take the initiative to contact the senior management of the headquarters, hoping to persuade them to start the pre-sale in advance.

"Tai, please believe me, the purchasing power is the greatest before the New Year in Huaguo." Yun Xiangxiang told the brand director Tai, his reasons, "Many people in Huaguo will become generous during the New Year, first of all To comfort myself for a year of hard work, secondly, at the end of the year, many employees will receive a year-end benefit, and the economic pressure will be relieved, and finally, the end of the year is when it is time to relax, so that they will be in the mood to enjoy it.

At the beginning of the year, it was just the opposite. Everyone was busy with work and working hard, and their time, money and energy would not be put on material things. "

Across the screen, Tai clasped his hands on the table, sat upright at the desk, and seriously thought about Yun Xiangxiang's proposal: "As far as I know, you are going abroad soon to attend the brand annual meeting, and you will have a busy day soon. In two months, you don't have time to cooperate with the promotion of new products, do you?"

"Yes, but Thailand, you have to believe me. The market and timing are beyond the reach of any publicity. Although I am not in China, I will do my best to unite with several domestic listed companies to make nuvola a proud product. It is also a long-awaited New Year's gift, and it will definitely be an extensive promotion of s.p.a."

A flash of deep thought flashed through Tai's light gray eyes: "Yun, you have to know that sp.p.a is a top brand, and it shouldn't be something that the public can easily have. This will make it cheap."

Tai thinks that big companies give s.p.a to employees, and everyone can easily get it, which will affect its market positioning.

"Tai, I think you misunderstood me." Yun Xiangxiang replied calmly, "The price of s.p.a will not change. Although it is given to the employees, the boss is the one who pays. After the employees get it, go search for the price. I can only sigh how generous and important their boss is to them. After they have used s.p.a, many people will be obsessed with it and start working hard to own it..."

"Yun, do you know the psychology of nobles? Nobles have an innate sense of transcendence. They don't like to have the same things as ordinary people, and they regard them as cheap commodities. Although this is not a good quality, it is Common imagination." Ty was not convinced.

"But Tai, how many bottles of perfume can a nobleman buy at one time? Among a thousand people, if one nobleman buys a hundred bottles, and five hundred commoners buy one bottle each, which one is more beneficial to you? Tai , the nobles stand on a high place, they are the people on the pyramid, but there are fewer and fewer as they go up, and the world is a world of common people, if all the common people below the pyramid are removed, the nobles on the pyramid will be smashed to pieces."

Seeing Tai's expression loosen, Yun Xiangxiang made persistent efforts: "Tai, you have to know that the society is developing, and the gap between rich and poor will gradually narrow. In the future, ordinary people will not be able to control the wind and rain, but they will be the main force of consumption of luxury brands. , if s.p.a insists on only developing the high-end line, I believe it will be eliminated by the times.”

In fact, s.p.a has already started to develop an affordable luxury brand, which Yun Xiangxiang could tell when he got to know the brand information.

It's just that the market in this area hasn't been opened yet, and Yun Xiangxiang has found that they are very contradictory through brand activities over the years. It seems that they want to take this step, but they are looking forward and backward, worrying about letting sp.p.a go down the altar.

The light luxury route of CX perfume that Yun Xiangxiang first endorsed was the best. Later, when the contract expired, I came to the door again, but because of Chu Chen's troubles, she failed to make contact.

In fact, I is also trying to step down from the altar. In recent years, many light luxury models have come out, but the effect is not ideal. Not only did it fail to meet expectations, it even caused dissatisfaction among VIPs and lost many customers.

This caused s.p.a to be a little hesitant.

How could the elites in the shopping malls not see the changes in the market?

In the past, high luxury was sought after by people because there were few brands, and more and more good brands carve up the market that was not lucrative at all. They had to follow the trend to expand other markets, but their position was embarrassing, which was a dangerous move.

If you go right, you will win a big victory, but if you go wrong, you will be lost forever.

Ty remained silent, brooding.

"Tai, would you like to gamble with me once?" Yun Xiangxiang's tone was bewitching.

"bet?"

"Yes, take nuvola as a bet." Yun Xiangxiang nodded, "The price of this batch of perfumes is light luxury, let me use my personal charm to open up the market for you, if it fails, it will be a matter of my ability, and we will terminate the contract after one year , it will not cause much loss to your brand and you, if it succeeds, I think it will be a great credit to you."

Yun Xiangxiang's words were very suggestive.